Search results: Sage Journals

Restricted accessResearch articleFirst published November, 2019

Marketing Response Modelling: Impact of Digital Marketing for a Luxury Car Brand

Mihir Dash, Kshitiz Sharma

Journal of Creative Communications

Restricted accessResearch articleFirst published April 12, 2021

Tang Yan, Li Pengfei

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Restricted accessResearch articleFirst published August, 2010

Shuba Srinivasan, Marc Vanhuele, Koen Pauwels

Journal of Marketing Research

Restricted accessResearch articleFirst published January, 2015

Rex Yuxing Du, Ye Hu, Sina Damangir

Journal of Marketing

Restricted accessResearch articleFirst published November, 2004

Puneet Manchanda, Peter E. Rossi, Pradeep K. Chintagunta

Journal of Marketing Research

Restricted accessResearch articleFirst published February, 2021

Mainak Sarkar, Arnaud De Bruyn

Journal of Interactive Marketing

Restricted accessResearch articleFirst published January, 1980

Vijay Mahajan, Stuart I. Bretschneider, John W. Bradford

Journal of Marketing

Restricted accessResearch articleFirst published May, 1995

Amiya K. Basu, Atasi Basu, Rajeev Batra

Journal of Marketing Research

Restricted accessResearch articleFirst published March, 2025

Angeline Close Scheinbaum, Laurel Steinfield, Mike Giebelhausen [...]

Journal of Macromarketing

Restricted accessResearch articleFirst published February, 1977

Albert R. Wildt

Journal of Marketing Research