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Research article

First published 2004-10

The Paradox of a Marketing Planning Capability

Rebecca J. Slotegraaf, Peter R. Dickson

Journal of the Academy of Marketing Science

Open access

Research article

First published 2025

Enacting the Marketing Paradox of Value Creation and Value Appropriation: Small Enterprises’ Response to Crises

Hillbun Ho, Mahdi Vesal, Manjunath Padigar

Australasian Marketing Journal

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Research article

First published 2021-11

A market-based rationale for the privacy paradox

Opeyemi Akanbi

Media,Culture & Society

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Research article

First published 2019-8

The effects of learning orientation and marketing programme planning on export performance: Paradoxical moderating role of psychic distance

Shahin Assadinia, Vita Kadile, Ismail Gölgeci [...]

International Small Business Journal: Researching Entrepreneurship

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Other

First published 1995-4

Worldwide Harmony,American Diversity-A Marketing Paradox? *

Michael A. Caso

Therapeutic Innovation & Regulatory Science

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Research article

First published 2009-4

The Paradoxical Relationships between Marketing and Vulnerability

Clifford J. Shultz, Morris B. Holbrook

Journal of Public Policy & Marketing

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Research article

First published 2002-1

Costs and Paradoxes of Market Creation: Evidence and Argument from Brazil

Mariano F. Laplane, Fernando Sarti

Competition & Change

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Research article

First published 2025-6

The paradox of digital marketing: Sustainable framework for effective strategies and regulatory challenges

Taimour Faisal Ahmad Al Serhan, Shanshan Zhang

Information Development

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Other

First published 2003-09

The Neoliberal Paradox: The Impact of Destructive Product Market Competition and Impatient Finance on Nonfinancial Corporations in the Neoliberal Era

James Crotty

Review of Radical Political Economics

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Research article

First published 2013-6

What is Globalization? The Paradoxes of the Economic and Political Substance of Markets

Yvon Pesqueux

South Asian Journal of Business and Management Cases

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