You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (12)

Journals (0)

1-10 of 12 results for Marketing communications in rich media

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Enriching Digital Sport Marketing Communication: Examining Emoji Functions Through Media Richness Theory

Retricted access

Research article

First published 2025-9

Enriching Digital Sport Marketing Communication: Examining Emoji Functions Through Media Richness Theory

Sandeep Suntwal, Michael L. Naraine, Vikas Yadav [...]

Sport Marketing Quarterly

Select article: I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media

Retricted access

Research article

First published 2018-11

I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media

Mark Yi-Cheon Yim, Tae Hyun Baek, Paul L. Sauer

Journal of Interactive Marketing

Select article: Creating virtual product experiences: The role of telepresence

Retricted access

Research article

First published 2003-2

Creating virtual product experiences: The role of telepresence

Lisa R. Klein

Journal of Interactive Marketing

Select article: Interactivity's Unanticipated Consequences for Marketers and Marketing

Retricted access

Research article

First published 2009-2

Interactivity's Unanticipated Consequences for Marketers and Marketing

John Deighton, Leora Kornfeld

Journal of Interactive Marketing

Select article: Global communication as a standpoint: A critical engagement with research,pedagogy,and the profession through a global communication lens

Retricted access

Research article

First published 2025-1

Global communication as a standpoint: A critical engagement with research,pedagogy,and the profession through a global communication lens

Katerina Girginova, Woori Han, Heather Jaber [...]

Media,Culture & Society

Select article: Shouting from the Ivory Tower: A Marketing Approach to Improve Communication of Academic Research to Entrepreneurs

Retricted access

Research article

First published 2014-3

Shouting from the Ivory Tower: A Marketing Approach to Improve Communication of Academic Research to Entrepreneurs

Paul R. Steffens, Clinton S. Weeks, Per Davidsson [...]

Entrepreneurship Theory and Practice

Select article: Communication Richness

Retricted access

Research article

First published 2015-8

Communication Richness

Alex M. Susskind

Cornell Hospitality Quarterly

Select article: Book Review: Rich Media,Poor Democracy: Communication Policies in Dubious Times,by Robert W. McChesney. New York: New Press,1999,425 pp.,ISBN 1-56584-634-6 (paperback). NoBrow: The Culture of Marketing/The Marketing of Culture,by John Sea-brook. New York: Vintage Books,2001,226 pp.,ISBN 0-375-70451-5 (paperback).

Retricted access

Review article

First published 2003-04

Book Review: Rich Media,Poor Democracy: Communication Policies in Dubious Times,by Robert W. McChesney. New York: New Press,1999,425 pp.,ISBN 1-56584-634-6 (paperback). NoBrow: The Culture of Marketing/The Marketing of Culture,by John Sea-brook. New York: Vintage Books,2001,226 pp.,ISBN 0-375-70451-5 (paperback).

Ronald Bishop

Journal of Communication Inquiry

Select article: How Online Consumer Segments Differ in Long-term Marketing Effectiveness

Retricted access

Research article

First published 2014-11

How Online Consumer Segments Differ in Long-term Marketing Effectiveness

Kerstin Reimer, Oliver J. Rutz, Koen Pauwels

Journal of Interactive Marketing

Select article: Exploring Active Participation in Virtual Communities and the Role of Community Benefits: An Empirical Study of University Students in India

Retricted access

Research article

First published 2019-4

Exploring Active Participation in Virtual Communities and the Role of Community Benefits: An Empirical Study of University Students in India

Anupama Vohra, Neha Bhardwaj

Global Business Review

1
2
10 / page

Article type

Publication date

Subjects

Access