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Research article

First published 2020-1

A dialogic analysis of Hello Barbie’s conversations with children

Valerie Steeves

Big Data & Society

Retricted access

Research article

First published 2011-3-30

Marketing activities management in SMEs: An exploratory study

Yan-Kai Fu

Human Systems Management

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Research article

First published 1982-2

Factors Affecting the Use of Market Research Information: A Path Analysis

Rohit Deshpande, Gerald Zaltman

Journal of Marketing Research

Free access

Research article

First published 2005-3

Knowledge-based inventory management in production logistics: A multi-agent approach

C F Cheung, W M Wang, S K Kwok

Proceedings of the Institution of Mechanical Engineers,Part B: Journal of Engineering Manufacture

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Research article

First published 2008-9

Hospital Marketing Should Focus on Physicians: Lessons from Germany

Björn Bloching, Harald F. Stock, Jochen Scheel

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2006-05

Comparing Market-segment-profitability Analysis with Department-Profitability Analysis as Hotel Marketing-decision Tools

Islam Karadag, Woo Gon Kim

Cornell Hospitality Quarterly

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Research article

First published 2006-1

Towards Environmentally-Conscious Management from the Corporate Law Approach

Sachiyo Yamaguchi

Journal of Interdisciplinary Economics

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Research article

First published 1965-7

A Marketing Model for Short-term Prediction of Consumer Sales

Samuel G. Barton

Journal of Marketing

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Research article

First published 1987-06

Expert Systems: The Integrative Sales Management Tool of the Future

Margery Steinberg, Richard E. Plank

Journal of the Academy of Marketing Science

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Case report

First published 2011-9

From Theme Park to Resort: Customer Information Management at Port Aventura

Mariano A Hervás, Joan Rodon, Marc Planell [...]

Journal of Information Technology Teaching Cases

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