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1-10 of 847 results for Marketing Paradigms

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Select article: Tourism Marketing in an Era of Paradigm Shift

Retricted access

Research article

First published 2008-02

Tourism Marketing in an Era of Paradigm Shift

Xiang (Robert) Li, James F. Petrick

Journal of Travel Research

Select article: Incommensurable paradigms,cognitive bias and the politics of marketing theory

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Other

First published 2008-09

Incommensurable paradigms,cognitive bias and the politics of marketing theory

Mark Tadajewski

Marketing Theory

Select article: Relational Paradigms in Social Marketing

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Other

First published 2003-06

Relational Paradigms in Social Marketing

Gerard Hastings

Journal of Macromarketing

Select article: Marketing Implementation: The Implications of Marketing Paradigm Weakness for the Strategy Execution Process

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Research article

First published 1998-07

Marketing Implementation: The Implications of Marketing Paradigm Weakness for the Strategy Execution Process

Nigel F. Piercy

Journal of the Academy of Marketing Science

Select article: An Evaluation of Alternative Paradigms of Marketing and Economic Development,Part I

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Research article

First published 1994-12

An Evaluation of Alternative Paradigms of Marketing and Economic Development,Part I

Charles R. Taylor, Glenn S. Omura

Journal of Macromarketing

Select article: The Political Economy Paradigm: Foundation for Theory Building in Marketing

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Research article

First published 1983-9

The Political Economy Paradigm: Foundation for Theory Building in Marketing

Johan Arndt

Journal of Marketing

Select article: Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective

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Research article

First published 2014-4

Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective

Ronald Paul Hill, Kelly D. Martin

Journal of Public Policy & Marketing

Select article: Towards a Property Market Paradigm of Urban Change

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Research article

First published 1997-4

Towards a Property Market Paradigm of Urban Change

É D'Arcy, G Keogh

Environment and Planning A: Economy and Space

Select article: Product Market Competence: The New Paradigm

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Research article

First published 2004-1

Product Market Competence: The New Paradigm

S. K. Graver

Vision: The Journal of Business Perspective

Select article: Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers

Open access

Research article

First published 2025-11

Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers

Esther Uduehi, Julian K. Saint Clair, Rowena Crabbe

Journal of Marketing

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