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1-10 of 7752 results for Marketing Case

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Select article: Structured Case Analysis: Developing Critical Thinking Skills in a Marketing Case Course

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Research article

First published 2007-08

Structured Case Analysis: Developing Critical Thinking Skills in a Marketing Case Course

Joanne M. Klebba, Janet G. Hamilton

Journal of Marketing Education

Select article: A Case Study of Teaching Marketing Research Using Client-Sponsored Projects

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Research article

First published 2009-12

A Case Study of Teaching Marketing Research Using Client-Sponsored Projects

Liliana L. Bove, W. Martin Davies

Journal of Marketing Education

Select article: A fuzzy optimization method to select marketing strategies for new products based on similar cases

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Research article

First published 2017-2-24

A fuzzy optimization method to select marketing strategies for new products based on similar cases

Yao Zhang, Xin Guan

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Select article: Using New Case Studies for Evaluation of Marketing Student’s Academic Performance

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Research article

First published 2018-3

Using New Case Studies for Evaluation of Marketing Student’s Academic Performance

Jaydeep Mukherjee

Vision: The Journal of Business Perspective

Select article: Participative Case Studies: Integrating Case Writing and a Traditional Case Study Approach in a Marketing Context

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Research article

First published 2006-08

Participative Case Studies: Integrating Case Writing and a Traditional Case Study Approach in a Marketing Context

Howard Forman

Journal of Marketing Education

Select article: A case on segmentation of Indian toothpaste market

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Research article

First published 2005-1

A case on segmentation of Indian toothpaste market

Y. Lakshman Kumar, K. Nigama

Asia-Pacific Journal of Management Research and Innovation

Select article: The Use of Computer-Based Marketing Cases in Introductory and Advanced Marketing Management Courses

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Research article

First published 1983-08

The Use of Computer-Based Marketing Cases in Introductory and Advanced Marketing Management Courses

John T. Mentzer, James E. Cox, H. Lee Meadow

Journal of Marketing Education

Select article: Case Research in Marketing: Opportunities,Problems,and a Process

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Research article

First published 1985-5

Case Research in Marketing: Opportunities,Problems,and a Process

Thomas V. Bonoma

Journal of Marketing Research

Select article: The Case For A Less-Regulated Labour Market

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Research article

First published 1988-12

The Case For A Less-Regulated Labour Market

Malcolm R. Fisher

Australian Journal of Management

Select article: A Conceptual Framework for Analyzing Marketing Strategy Cases

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Case report

First published 1980-4

A Conceptual Framework for Analyzing Marketing Strategy Cases

John L. Ward, Stanley F. Stasch

Journal of Marketing Education

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