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Letter

First published 2012-2

Further Comment on “Market Orientation”

John R. Rossiter

Australasian Marketing Journal

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Research article

First published 2024-3

Does ChatGPT change artificial intelligence-enabled marketing capability? Social media investigation of public sentiment and usage

Vu Minh Ngo

Global Media and China

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Research article

First published 2026-2

Understanding Market Dynamics and Performance of Mobile Apps

Gislayne da Silva Goulart, Lara Stocchi, Rafael Barreiros Porto

Australasian Marketing Journal

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Review article

First published 1987-10

Software Reviews : RIGHTWRITER,Version 2.1 I Reviewed by Clinton R. Sanders,University of Connecticut,Hartford Publisher: RIGHTSOFT,Inc.,2033 Wood Street,Suite 218,Sarasota,FL 33577 (telephone: 813-952-9211) / Year of Publication: 1987 Materials: One program disk,user manual Price: $95 Machine Specificity: IBM Pc and compatibles System Requirements: 256K and two dual-sided disk drives or one disk drive and a hard disk Effectiveness: Good User-Friendliness: Excellent Documentation: Excellent

Social Science Computer Review

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Research article

First published 2022-2

Empirical study on understanding online buying behaviour through machine learning algorithms

Sayantan Mukherjee, A. Prince Jason, Angeline Selvakumar

Model Assisted Statistics and Applications

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Research article

First published 2024-12

AI as a Convivial Tool

Aric Rindfleisch, Myoung Kim, Erica Ji Hyun Lee

Journal of Macromarketing

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Research article

First published 2026

From experimentation to integration: Mapping AI use across European media and communication professionals

Ruth S Contreras-Espinosa, Bertran Salvador-Mata, Mittzy Arciniega-Cáceres [...]

New Media & Society

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Research article

First published 2021-8

Al-enabled biometrics in recruiting: Insights from marketers for managers

Patrick van Esch, J. Stewart Black, Drew Franklin [...]

Australasian Marketing Journal

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Research article

First published 2014-8

An electricity market with fast bidding,planning and balancing in smart grids

Nicolas Höning, Han La Poutré

Multiagent and Grid Systems

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Research article

First published 2022-9-20

Reasoning and interaction for social artificial intelligence

Elizabeth Black, Martim Brandão, Oana Cocarascu [...]

The European Journal on Artificial Intelligence

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