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Research article

First published 2016-11

Marketing Analytics for Data-Rich Environments

Michel Wedel, P.K. Kannan

Journal of Marketing

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Research article

First published 2015-1

A dialogue with linked data: Voice-based access to market data in the Sahel

Victor de Boer, Nana Baah Gyan, Anna Bon [...]

Semantic Web: – Interoperability,Usability,Applicability

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Research article

First published 2019-5

Marketing research education in the Big Data era

Leo Paas

International Journal of Market Research

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Research article

First published 2023-6

Propelling International Marketing Research with Geospatial Data

Julian R.K. Wichmann, Thomas P. Scholdra, Werner J. Reinartz

Journal of International Marketing

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Research article

First published 2024-7

Tourism destination marketing strategy driven by big data

Dan Zhou

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2024-2

Making markets from the data of everyday life

Sangeetha Chandrashekeran, Svenja Keele

Environment and Planning A: Economy and Space

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Research article

First published 2019-3

Data and market definition of Internet-based businesses

Liang Li

Competition and Regulation in Network Industries

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Research article

First published 2014-8

Contests as innovation intermediaries in open data markets

Gustaf Juell-Skielse, Anders Hjalmarsson, Elea Juell-Skielse [...]

Information Polity

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Research article

First published 2010-8

Managing the Quality of Marketing Data: Cost/benefit Tradeoffs and Optimal Configuration

Adir Even, G. Shankaranarayanan, Paul D. Berger

Journal of Interactive Marketing

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Research article

First published 2009-06

Market data and business information

Martin Ainsworth

Business Information Review

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