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Articles (693)

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1-10 of 693 results for Market appeal

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Select article: The Effectiveness of Consume-less Appeals in Social Marketing

Retricted access

Research article

First published 2024-6

The Effectiveness of Consume-less Appeals in Social Marketing

Ingo Balderjahn, Stefan Hoffmann

Journal of Macromarketing

Select article: Exploring the market appeal of Indigenous tourism: A netnographic perspective

Retricted access

Research article

First published 2019-4

Exploring the market appeal of Indigenous tourism: A netnographic perspective

Afiya Holder, Lisa Ruhanen

Journal of Vacation Marketing

Select article: Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages

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Research article

First published 2022-2

Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages

Lingjiang Lora Tu, JaeHwan Kwon, Huachao Gao

Journal of Marketing Research

Select article: Exploring tourism marketing message authenticity and destination trust: The role of benefit appeal,framing strategy,and tourist attributes

Retricted access

Research article

First published 2025

Exploring tourism marketing message authenticity and destination trust: The role of benefit appeal,framing strategy,and tourist attributes

Catherine Cheung, Hanqun Song

Journal of Vacation Marketing

Select article: Fear: The Potential of an Appeal Neglected by Marketing

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Research article

First published 1970-1

Fear: The Potential of an Appeal Neglected by Marketing

Michael L. Ray, William L. Wilkie

Journal of Marketing

Select article: The Impact of Direct Marketing Appeals on Charitable Marketing Effectiveness

Retricted access

Research article

First published 1996-06

The Impact of Direct Marketing Appeals on Charitable Marketing Effectiveness

Gerald E. Smith, Paul D. Berger

Journal of the Academy of Marketing Science

Select article: Fear Appeals in Marketing—A Social Perspective

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Research article

First published 1972-7

Fear Appeals in Marketing—A Social Perspective

Homer E. Spence, Reza Moinpour

Journal of Marketing

Select article: What to Say When: Advertising Appeals in Evolving Markets

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Research article

First published 2001-11

What to Say When: Advertising Appeals in Evolving Markets

Rajesh K. Chandy, Gerard J. Tellis, Deborah J. Macinnis [...]

Journal of Marketing Research

Select article: Marketing to the Welsh diaspora: The appeal to hiraeth and homecoming

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Research article

First published 2003-01

Marketing to the Welsh diaspora: The appeal to hiraeth and homecoming

Nigel Morgan, Annette Pritchard, Roger Pride

Journal of Vacation Marketing

Select article: Appealing to the senses: Approaching,sensing,and interacting at the market’s stall

Open access

Research article

First published 2022-4

Appealing to the senses: Approaching,sensing,and interacting at the market’s stall

Lorenza Mondada

Discourse & Communication

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