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Research article

First published 2004-7

Network Analysis in Marketing

Cynthia M. Webster, Pamela D. Morrison

Australasian Marketing Journal

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Research article

First published 2012-3

Meta-Analysis for Marketing Research

Patrice Laroche, Sébastien Soulez

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2016-9

Conceptual Expansion of the Discipline of Rural Marketing: An Objective Analysis

Dev Narayan Sarkar, Kaushik Kundu, Himadri Roy Chaudhuri

Vision: The Journal of Business Perspective

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Research article

First published 2000-02

An Explanation and Illustration of Cluster Analysis for Identifying Hospitality Market Segments

Claudia Jurowski, Allen Z. Reich

Journal of Hospitality & Tourism Research

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Research article

First published 2022-9

Market Segmentation of Online Reviews: A Network Analysis Approach

Hui-Ju Wang

International Journal of Market Research

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Article commentary

First published 2019-12

Marketing concepts can have a life of their own: Representation and pluralism in marketing concept analysis

Georgios Patsiaouras

Marketing Theory

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Research article

First published 2012-12

Character analysis and racism in marketing theory and practice

Mark Tadajewski

Marketing Theory

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Other

First published 2007-06

An analysis of how nonresponse error is assessed in academic marketing research

Joel E. Collier, Carol C. Bienstock

Marketing Theory

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Research article

First published 2017-1

An analysis of destination image for emerging markets of Turkey

Hilmi A Atadil, Ercan Sirakaya-Turk, Volkan Altintas

Journal of Vacation Marketing

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Research article

First published 1999-08

The Use of Logit Analysis to Enhance Market Segmentation Methodology

Joseph S. Chen, Cathy H. C. Hsu

Journal of Hospitality & Tourism Research

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