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Research article

First published 2023-1

How are e-retailer brands related to the manufacturer brands they offer?

Richard Huaman-Ramirez, Jean-François Toti

International Journal of Market Research

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Research article

First published 2015-2

Manufacturer and Retailer Brands: Is Strategic Coexistence the Norm?

Ranga Chimhundu, Lisa S. McNeill, Robert P. Hamlin

Australasian Marketing Journal

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Research article

First published 2016-6

Brand Image Evaluations: The Interactive Roles of Country of Manufacture,Brand Concept,and Vertical Line Extension Type

Helena F. Allman, Anton P. Fenik, Kelly Hewett [...]

Journal of International Marketing

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Research article

First published 1983-7

A Comparison of Pharmaceutical Manufacturers as a Source of Drug Information to a Telephone Inquiry: Generic vs Brand

Joyce A. Generali, Linda Hogan

Therapeutic Innovation & Regulatory Science

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Research article

First published 2008-9

Does a Manufacturer Matter in Co-branding? The Influence of a Manufacturer Brand on Sport Team Licensed Apparel

Harry H. Kwon, Hongbum Kim, Michael Mondello

Sport Marketing Quarterly

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Research article

First published 2015-02

Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?

Jun Ru, Ruixia Shi, Jun Zhang

Production and Operations Management

Open access

Research article

First published 2024-5

Dual Branding by National Brand Manufacturers: Drivers and Outcomes

Yu Ma, Kusum L. Ailawadi, Mercedes Martos-Partal [...]

Journal of Marketing

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Research article

First published 2019-5

Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns

Yvonne van Everdingen, Vijay Ganesh Hariharan, Stefan Stremersch

Journal of Marketing

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Research article

First published 2007-12

How Retail Category Differences Moderate Retailer Perceptions of Manufacturer Brands

Mark S. Glynn

Australasian Marketing Journal

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Research article

First published 2024

Country-of-Brand,Corporate Social Responsibility and Customer Responds: Moderating Role of Country-of-Manufacture and Corporate Reputation

Nguyen Ngoc Hien, Nguyen Thanh Long, Tran Nha Ghi [...]

Global Business Review

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