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Articles (20)

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1-10 of 20 results for Macromarketing pedagogy

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Select article: Macromarketing Pedagogy at the 2024 Conference

Open access

Research article

First published 2025-3

Macromarketing Pedagogy at the 2024 Conference

Julie V. Stanton, Stanley J. Shapiro

Journal of Macromarketing

Select article: Macromarketing Pedagogy at the 2023 Conference

Open access

Research article

First published 2023-12

Macromarketing Pedagogy at the 2023 Conference

Julie V. Stanton

Journal of Macromarketing

Select article: Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

Retricted access

Research article

First published 2021-3

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

Stanley Shapiro, Stefanie Beninger, Christine Domegan [...]

Journal of Macromarketing

Select article: Introducing the Macromarketing Pedagogy Section of the Journal of Macromarketing

Retricted access

Article commentary

First published 2022-6

Introducing the Macromarketing Pedagogy Section of the Journal of Macromarketing

Julie Stanton

Journal of Macromarketing

Select article: Macromarketing Teaching Materials

Retricted access

Research article

First published 2012-12

Macromarketing Teaching Materials

Stanley J. Shapiro

Journal of Macromarketing

Select article: An Open Source,Controversies-based Macromarketing Chapter

Retricted access

Research article

First published 2008-12

An Open Source,Controversies-based Macromarketing Chapter

Stanley J. Shapiro

Journal of Macromarketing

Select article: Selling for the Social Good: A Commentary and Extension to Pedagogy Place

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Research article

First published 2022-6

Selling for the Social Good: A Commentary and Extension to Pedagogy Place

Shannon Cummins

Journal of Macromarketing

Select article: Reflections on Holixec Education: A Macromarketing Response to Contemporary Educational Challenges?

Open access

Research article

First published 2025-9

Reflections on Holixec Education: A Macromarketing Response to Contemporary Educational Challenges?

Alex Reppel, Stefanie Beninger

Journal of Macromarketing

Select article: Autoethnography as Pedagogical Strategy to Understand Subsistence Consumers

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Research article

First published 2024-12

Autoethnography as Pedagogical Strategy to Understand Subsistence Consumers

Sujit Raghunathrao Jagadale

Journal of Macromarketing

Select article: Seeing the Forest for the Holixec Learning Trees

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Research article

First published 2025-9

Seeing the Forest for the Holixec Learning Trees

Mark Peterson

Journal of Macromarketing

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