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Articles (655)

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1-10 of 655 results for Macromarketing

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Select article: Toward the Institutionalization of Macromarketing

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Research article

First published 2012-12

Toward the Institutionalization of Macromarketing

Shelby D. Hunt

Journal of Macromarketing

Select article: Macromarketing Teaching Materials

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Research article

First published 2012-12

Macromarketing Teaching Materials

Stanley J. Shapiro

Journal of Macromarketing

Select article: The Macromarketing Mosaic

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Research article

First published 2006-12

The Macromarketing Mosaic

Robert W. Nason

Journal of Macromarketing

Select article: Interpreting Macromarketing

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Other

First published 2009-09

Interpreting Macromarketing

Stanley J. Shapiro, Mark Tadajewski, Clifford J. Shultz

Journal of Macromarketing

Select article: Books and Macromarketing

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Research article

First published 2006-12

Books and Macromarketing

Roger Dickinson

Journal of Macromarketing

Select article: Macromarketing the Time is Now

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Research article

First published 2020-6

Macromarketing the Time is Now

Ben Wooliscroft

Journal of Macromarketing

Select article: An Introduction to the Invited Commentaries on Macromarketing Education

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Other

First published 2008-06

An Introduction to the Invited Commentaries on Macromarketing Education

Scott K. Radford, David M. Hunt

Journal of Macromarketing

Select article: Using Macromarketing to Teach Business Sustainability

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Research article

First published 2022-12

Using Macromarketing to Teach Business Sustainability

Mark Peterson

Journal of Marketing Education

Select article: The Future of Macromarketing: Recommendations Based on a Content Analysis of the Past Twelve Years of the Journal of Macromarketing

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Research article

First published 2021-3

The Future of Macromarketing: Recommendations Based on a Content Analysis of the Past Twelve Years of the Journal of Macromarketing

Ahmet Ekici, Tugce Ozgen Genc, Hafize Celik

Journal of Macromarketing

Select article: An Open Source,Controversies-based Macromarketing Chapter

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Research article

First published 2008-12

An Open Source,Controversies-based Macromarketing Chapter

Stanley J. Shapiro

Journal of Macromarketing

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