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Research article

First published 2005-03

How e-communities extend the concept of exchange in marketing: An application of the motivation,opportunity,ability (MOA) theory

Thomas W. Gruen, Talai Osmonbekov, Andrew J. Czaplewski

Marketing Theory

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Research article

First published 2024-7

Understanding gay tourists’ involvement and loyalty towards Thailand: The perspective of motivation-opportunity-ability

Xinyi Liu, Xiao Fu, Yue Yuan [...]

Journal of Vacation Marketing

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Research article

First published 2025-10

The formation of tourists’ pro-environmental behavior in natural history museum scene: A configuration analysis based on motivation–opportunity–ability theory

Yuchen Jiao, Yuchen Wang

Journal of Vacation Marketing

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Research article

First published 2025

Volunteering behavior of college students in private colleges based on MOA theory: Taking Guangzhou Huashang college as an example

Ziling Wang

Journal of Computational Methods in Sciences and Engineering

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Other

First published 2010-09

Moa Citings

Philip Armstrong

Literature,Critique,and Empire Today

Open access

Research article

First published 2019-10

A Novel Assessment Tool for Impulsive Aggression in Children with Attention-Deficit/Hyperactivity Disorder

Gianpiera Ceresoli-Borroni, Tesfaye Liranso, Scott T. Brittain [...]

Journal of Child and Adolescent Psychopharmacology

Open access

Research article

First published 2023-6

Can Motivation,Opportunity and Ability Theory Informed Segments Be Validated in the Australian Defence Force?

Anna Kitunen, Sharyn Rundle-Thiele, Julia Carins [...]

Social Marketing Quarterly

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Research article

First published 2012-12

Training Needs for Toxicity Testing in the 21st Century: A Survey-informed Analysis a

Silvia Lapenna, Silke Gabbert, Andrew Worth

Alternatives to Laboratory Animals

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