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Articles (14)

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1-10 of 14 results for MNC Brands

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Select article: Does Being Perceived as Global Pay Off? An Analysis of Leading Foreign and Domestic Multinational Corporations in India,Japan,and the United States

Retricted access

Research article

First published 2016-9

Does Being Perceived as Global Pay Off? An Analysis of Leading Foreign and Domestic Multinational Corporations in India,Japan,and the United States

Bernhard Swoboda, Johannes Hirschmann

Journal of International Marketing

Select article: Perception of Product Attributes in Brand Switching Behaviour — An Explanation Through Multidimensional Scaling

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Other

First published 2008-2

Perception of Product Attributes in Brand Switching Behaviour — An Explanation Through Multidimensional Scaling

Ramakrishnan Venkatesakumar, D. Ramkumar, P. Thillai Rajan

Management and Labour Studies

Select article: Meeting the MNC Challenge: Are Indian Firms Competitive Enough

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Research article

First published 2003-1

Meeting the MNC Challenge: Are Indian Firms Competitive Enough

Shobha Ahuja

Vision: The Journal of Business Perspective

Select article: Spatial Distance Construal Perspectives on Cause-Related Marketing: The Importance of Nationalism in Russia

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Research article

First published 2019-3

Spatial Distance Construal Perspectives on Cause-Related Marketing: The Importance of Nationalism in Russia

Yuliya Strizhakova, Robin A. Coulter

Journal of International Marketing

Select article: Owners of Premium Cars and their Satisfaction Level: An Empirical Investigation

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Research article

First published 2000-1

Owners of Premium Cars and their Satisfaction Level: An Empirical Investigation

R P Saxena

Paradigm: A Management Research Journal

Select article: Global Knowledge Game… Wildcard for India!

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Research article

First published 2002-4

Global Knowledge Game… Wildcard for India!

Sudipto Patra, Raj K. Roy

Foreign Trade Review

Select article: Perception and Sentiment Analysis on Empathic Brand Initiative During the COVID-19 Pandemic: Indonesia Perspective

Open access

Research article

First published 2022-7

Perception and Sentiment Analysis on Empathic Brand Initiative During the COVID-19 Pandemic: Indonesia Perspective

N. Nurlaela Arief, Aria Bayu Pangestu

Journal of Creative Communications

Select article: Call me loyal: Globalization,corporate nationalism and the America’s Cup

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Research article

First published 2011-12

Call me loyal: Globalization,corporate nationalism and the America’s Cup

Alistair John, Steve Jackson

International Review for the Sociology of Sport

Select article: Marketing Strategy of Family Business in FMCG Sector

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Research article

First published 1999-1

Marketing Strategy of Family Business in FMCG Sector

Srinivas Shirur

Paradigm: A Management Research Journal

Select article: HCL: Facing the Challenge of the Laptop Market

Free access

Research article

First published 2012-1

HCL: Facing the Challenge of the Laptop Market

Jaydeep Mukherjee, Mahalingam Sundararajan

Vikalpa: The Journal for Decision Makers

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