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Research article

First published 2016-3

Assessing Performance Outcomes in Marketing

Constantine S. Katsikeas, Neil A. Morgan, Leonidas C. Leonidou [...]

Journal of Marketing

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Research article

First published 2012-5

Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?

Christian Homburg, Martin Artz, Jan Wieseke

Journal of Marketing

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Research article

First published 2015-9

Marketing Department Power and Firm Performance

Hui Feng, Neil A. Morgan, Lopo L. Rego

Journal of Marketing

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Research article

First published 2021-10

Linking Marketing to Nonprofit Performance

Denish Shah, Morris George

Journal of Public Policy & Marketing

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First published 2005-10

Environmental Marketing Strategy and Firm Performance: Effects on New Product Performance and Market Share

William E. Baker, James M. Sinkula

Journal of the Academy of Marketing Science

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Research article

First published 2023-6

Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance

Ayşegül Özsomer, Bernard Simonin, Timo Mandler

Journal of International Marketing

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Research article

First published 2016-5

What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement

Johanna Frösén, Jukka Luoma, Matti Jaakkola [...]

Journal of Marketing

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Research article

First published 2005-10

How Does Financial Performance Affect Marketing? Studying the Marketing-Finance Relationship From a Dynamic Perspective

Mitchell J. Lovett, Jason B. MacDonald

Journal of the Academy of Marketing Science

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Research article

First published 2009-10

The Effect of Marketing Strategy and Marketing Capability on Business Performance. Case Study: Iran's Medical Equipment Sector

Shahriar Azizi, Sedigheh Ansari Movahed, Maryam Haghighi Khah

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2024-3

Meta-analytically linking the marketing mix to hospitality organizations’ performance

SangGon (Edward) Lim, Chihyung (Michael) Ok

Journal of Hospitality & Tourism Research

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