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Research article

First published 2016-12

Luxury Firms in China: The Role of Design and Marketing Capabilities

Marco Bettiol, Maria Chiarvesio, Eleonora Di Maria [...]

Global Business Review

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Research article

First published 2025

Eco-sustainable luxury jewellery firms: The case of Courbet's social entrepreneurship model Theme of the case: sustainable business models (SBMs) and social entrepreneurship

Catherine Lejealle, Sabine Ruaud, Thierry Delecolle

The International Journal of Entrepreneurship and Innovation

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Research article

First published 2021-11

Green Advertising for the Sustainable Luxury Market

Dong Jae (Jay) Lim, Nara Youn, Hyo Jin Eom

Australasian Marketing Journal

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Research article

First published 2022-12

Addressing the Cause-Related Marketing Paradox for Luxury Brands to Increase Prosocial Behavior and Well-Being

Sukhyun Kim, Kiwan Park, L. J. Shrum

Journal of Macromarketing

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Research article

First published 2022-12

Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being

Wided Batat

Journal of Macromarketing

Open access

Research article

First published 2022-12

Managing the Challenge of Luxury Democratization: A Multicountry Analysis

Paurav Shukla, Veronica Rosendo-Rios, Sangeeta Trott [...]

Journal of International Marketing

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Research article

First published 2022-12

Love Luxury,Love the Earth: An Empirical Investigation on How Sustainable Luxury Consumption Contributes to Social-Environmental Well-Being

Chu-Yen Pai, Debra Laverie, Ashley Hass

Journal of Macromarketing

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Research article

First published 2013-9

All That is Users Might Not be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands

Christoph Fuchs, Emanuela Prandelli, Martin Schreier [...]

Journal of Marketing

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Research article

First published 2022-2

Underpricing Luxury: When a Lower Price Results in Higher Reputation

Jörn Kleinhans, Kathryn A. LaTour

Cornell Hospitality Quarterly

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Research article

First published 2022-2

What to Sell and How to Sell Matters: Focusing on Luxury Hotel Properties’ Business Performance and Efficiency

Jaewook Kim, Sung In Kim, Minwoo Lee

Cornell Hospitality Quarterly

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