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Articles (84)

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1-10 of 84 results for Loyalty programmes

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Select article: An Empirical Analysis of the Effect of a Retailers Loyalty Programme on Their Customers’ Loyalty

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Research article

First published 2017-4

An Empirical Analysis of the Effect of a Retailers Loyalty Programme on Their Customers’ Loyalty

Sakhhi Chhabra

Global Business Review

Select article: Loyalty marketing and frequent flyer programmes: Attitudes and attributes of corporate travellers

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Research article

First published 2003-01

Loyalty marketing and frequent flyer programmes: Attitudes and attributes of corporate travellers

Randall Whyte

Journal of Vacation Marketing

Select article: A Combined Importance-Performance Map and Necessary Condition Analysis of the Acceptance of Blockchain Use in Marketing: The Case of Loyalty Programmes

Open access

Research article

First published 2025-7

A Combined Importance-Performance Map and Necessary Condition Analysis of the Acceptance of Blockchain Use in Marketing: The Case of Loyalty Programmes

Jorge de Andrés-Sánchez, Mario Arias-Oliva, Mar Souto-Romero [...]

Sage Open

Select article: Effects of Loyalty Programs on Value Perception,Program Loyalty,and Brand Loyalty

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Other

First published 2003-07

Effects of Loyalty Programs on Value Perception,Program Loyalty,and Brand Loyalty

Youjae Yi, Hoseong Jeon

Journal of the Academy of Marketing Science

Select article: Loyalty Programs

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Research article

First published 2009-08

Loyalty Programs

Frederick Dekay, Rex S. Toh, Peter Raven

Cornell Hospitality Quarterly

Select article: Applying the Loyalty Matrix to Evaluate Casino Loyalty Programs

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Research article

First published 2013-11

Applying the Loyalty Matrix to Evaluate Casino Loyalty Programs

Sarah Tanford, Seyhmus Baloglu

Cornell Hospitality Quarterly

Select article: Customer Loyalty Program Management

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Research article

First published 2016-2

Customer Loyalty Program Management

Michael McCall, Dave McMahon

Cornell Hospitality Quarterly

Select article: The Drivers of Loyalty Program Success

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Research article

First published 2010-2

The Drivers of Loyalty Program Success

Michael McCall, Clay Voorhees

Cornell Hospitality Quarterly

Select article: Loyalty Programs in Emerging and Developed Markets: The Impact of Cultural Values on Loyalty Program Choice

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Research article

First published 2015-9

Loyalty Programs in Emerging and Developed Markets: The Impact of Cultural Values on Loyalty Program Choice

Frauke Mattison Thompson, Thorsten Chmura

Journal of International Marketing

Select article: The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty

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Research article

First published 2007-10

The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty

Yuping Liu

Journal of Marketing

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