Search results: Sage Journals

Restricted accessResearch articleFirst published October, 2009

Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments

Komal Nagar

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published May, 2016

Who Shops at Local Farmers’ Markets? Committed Loyals,Experiencers and Produce-Orientated Consumers

Lisa McNeill, Olivia Hale

Australasian Marketing Journal

Restricted accessResearch articleFirst published February, 2021

Creating Loyal Prosocial Transformative Service Consumers: A Proposed Model With Direct and Indirect Effects

Rory Mulcahy, Rebekah Russell-Bennett, Jo Previte

Australasian Marketing Journal

Restricted accessResearch articleFirst published August, 1990

Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers

Barbara E. Kahn, Therese A. Louie

Journal of Marketing Research

Open accessResearch articleFirst published April, 2015

Consumer Identification with Store Brands: Differences between Consumers According to Their Brand Loyalty

Natalia Rubio, Nieves Villaseñor, Javier Oubiña

BRQ Business Research Quarterly

Restricted accessResearch articleFirst published July, 2009

Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers

Valentyna Melnyk, Stijn M.J. Van Osselaer, Tammo H.A. Bijmolt

Journal of Marketing

Open accessResearch articleFirst published April, 2018

How Older Consumers’ Perceived Ethicality Influences Brand Loyalty

Alvin Eryandra, Bertina Sjabadhyni, Martina Dwi Mustika

Sage Open

Restricted accessResearch articleFirst published October, 2010

Switching Costs,Switching Benefits and Lock-In Effects — The Reregulated Swedish Heat Market

Stefan Hellmer

Energy & Environment

Restricted accessResearch articleFirst published January, 1985

Striking a Balance between Brand “Popularity” and Brand Loyalty

S. P. Raj

Journal of Marketing

Restricted accessResearch articleFirst published November, 2011

Service Quality Perceptions of Solely Loyal Customers

Swetlana Bogomolova

International Journal of Market Research

Restricted accessResearch articleFirst published October, 2009

Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments

Komal Nagar

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published May, 2016

Who Shops at Local Farmers’ Markets? Committed Loyals,Experiencers and Produce-Orientated Consumers

Lisa McNeill, Olivia Hale

Australasian Marketing Journal

Restricted accessResearch articleFirst published February, 2021

Creating Loyal Prosocial Transformative Service Consumers: A Proposed Model With Direct and Indirect Effects

Rory Mulcahy, Rebekah Russell-Bennett, Jo Previte

Australasian Marketing Journal

Restricted accessResearch articleFirst published August, 1990

Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers

Barbara E. Kahn, Therese A. Louie

Journal of Marketing Research

Open accessResearch articleFirst published April, 2015

Consumer Identification with Store Brands: Differences between Consumers According to Their Brand Loyalty

Natalia Rubio, Nieves Villaseñor, Javier Oubiña

BRQ Business Research Quarterly

Restricted accessResearch articleFirst published July, 2009

Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers

Valentyna Melnyk, Stijn M.J. Van Osselaer, Tammo H.A. Bijmolt

Journal of Marketing

Open accessResearch articleFirst published April, 2018

How Older Consumers’ Perceived Ethicality Influences Brand Loyalty

Alvin Eryandra, Bertina Sjabadhyni, Martina Dwi Mustika

Sage Open

Restricted accessResearch articleFirst published October, 2010

Switching Costs,Switching Benefits and Lock-In Effects — The Reregulated Swedish Heat Market

Stefan Hellmer

Energy & Environment

Restricted accessResearch articleFirst published January, 1985

Striking a Balance between Brand “Popularity” and Brand Loyalty

S. P. Raj

Journal of Marketing

Restricted accessResearch articleFirst published November, 2011

Service Quality Perceptions of Solely Loyal Customers

Swetlana Bogomolova

International Journal of Market Research