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Articles (107)

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1-10 of 107 results for Loyal Consumers

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Select article: Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments

Retricted access

Research article

First published 2009-10

Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments

Komal Nagar

Vision: The Journal of Business Perspective

Select article: Who Shops at Local Farmers’ Markets? Committed Loyals,Experiencers and Produce-Orientated Consumers

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Research article

First published 2016-5

Who Shops at Local Farmers’ Markets? Committed Loyals,Experiencers and Produce-Orientated Consumers

Lisa McNeill, Olivia Hale

Australasian Marketing Journal

Select article: Creating Loyal Prosocial Transformative Service Consumers: A Proposed Model With Direct and Indirect Effects

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Research article

First published 2021-2

Creating Loyal Prosocial Transformative Service Consumers: A Proposed Model With Direct and Indirect Effects

Rory Mulcahy, Rebekah Russell-Bennett, Jo Previte

Australasian Marketing Journal

Select article: Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers

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Research article

First published 1990-8

Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers

Barbara E. Kahn, Therese A. Louie

Journal of Marketing Research

Select article: Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers

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Research article

First published 2009-7

Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers

Valentyna Melnyk, Stijn M.J. Van Osselaer, Tammo H.A. Bijmolt

Journal of Marketing

Select article: Consumer Identification with Store Brands: Differences between Consumers According to Their Brand Loyalty

Open access

Research article

First published 2015-4

Consumer Identification with Store Brands: Differences between Consumers According to Their Brand Loyalty

Natalia Rubio, Nieves Villaseñor, Javier Oubiña

BRQ Business Research Quarterly

Select article: How Older Consumers’ Perceived Ethicality Influences Brand Loyalty

Open access

Research article

First published 2018-4

How Older Consumers’ Perceived Ethicality Influences Brand Loyalty

Alvin Eryandra, Bertina Sjabadhyni, Martina Dwi Mustika

Sage Open

Select article: Switching Costs,Switching Benefits and Lock-In Effects — The Reregulated Swedish Heat Market

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Research article

First published 2010-10

Switching Costs,Switching Benefits and Lock-In Effects — The Reregulated Swedish Heat Market

Stefan Hellmer

Energy & Environment

Select article: Striking a Balance between Brand “Popularity” and Brand Loyalty

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Research article

First published 1985-01

Striking a Balance between Brand “Popularity” and Brand Loyalty

S. P. Raj

Journal of Marketing

Select article: Service Quality Perceptions of Solely Loyal Customers

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Research article

First published 2011-11

Service Quality Perceptions of Solely Loyal Customers

Swetlana Bogomolova

International Journal of Market Research

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