Search results: Sage Journals

Restricted accessResearch articleFirst published October, 2019

Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity

Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood

Journal of Marketing Research

Restricted accessResearch articleFirst published March, 2021

Antonio S. Williams, Sungwook Son, Patrick Walsh [...]

Sport Marketing Quarterly

Restricted accessResearch articleFirst published March 2, 2021

Waqas Yousaf, Arif Umar, Syed Hamad Shirazi [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Restricted accessResearch articleFirst published July, 2026

Wenjin Feng, Peixuan Wu, Jiuqi Chen

Journal of Vacation Marketing

Restricted accessResearch articleFirst published July, 2011

Henrik Hagtvedt

Journal of Marketing

Restricted accessResearch articleFirst published November, 2024

Matteo CM Casiraghi, Eugenio Cusumano

Journal of Peace Research

Restricted accessResearch articleFirst published February, 2025

Sun Wook Kim

Biblical Theology Bulletin: Journal of Bible and Culture

Restricted accessResearch articleFirst published September, 2024

Zack P. Pedersen, Antonio S. Williams, Kevin K. Byon

Sport Marketing Quarterly

Restricted accessResearch articleFirst published July, 2025

Matthias Avina, Jae-Jae Spoon

Party Politics

Restricted accessResearch articleFirst published February, 2025

Renato Antonio Bertão, Myeong-Heum Yeoun, Jaewoo Joo

Visual Communication