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Articles (63)

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1-10 of 63 results for Key Words: Marketing Study

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Select article: Genesis II: an Outer Space Resort/Convention Center

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Other

First published 1989-8

Genesis II: an Outer Space Resort/Convention Center

Sharon S. Giroux

Journal of Hospitality & Tourism Research

Select article: The past is a foreign country: amnesia and marketing theory

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Other

First published 2008-12

The past is a foreign country: amnesia and marketing theory

Mark Tadajewski, Michael Saren

Marketing Theory

Select article: Correlates of Decision Making Autonomy in Marketing Units: A Study of Canadian Advanced Technology Manufacturing Companies

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Research article

First published 1986-06

Correlates of Decision Making Autonomy in Marketing Units: A Study of Canadian Advanced Technology Manufacturing Companies

David A. Boag, Ali Dastmalchian

Journal of the Academy of Marketing Science

Select article: Shape Writing on Tablets: Better Performance or Better Experience?

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Research article

First published 2012-9

Shape Writing on Tablets: Better Performance or Better Experience?

Harry Nguyen, Michael C. Bartha

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Select article: What Makes Consumers Purchase Social Media Influencers Endorsed Organic Food Products

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Research article

First published 2025-5

What Makes Consumers Purchase Social Media Influencers Endorsed Organic Food Products

Minji Kim, Hyelin (lina) Kim, Zihui Ma [...]

Cornell Hospitality Quarterly

Select article: Do Social Media Marketing Activities Help Create Masstige Brand Value of Fashion Brands Among Upper-middle-class Working Women

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Research article

First published 2026

Do Social Media Marketing Activities Help Create Masstige Brand Value of Fashion Brands Among Upper-middle-class Working Women

Mallika Srivastava, Mudita Sinha

IIM Kozhikode Society & Management Review

Select article: Do Business Travelers Who Belong to Frequent Guest Programs Differ from Those Who Don't Belong?

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Research article

First published 1991-8

Do Business Travelers Who Belong to Frequent Guest Programs Differ from Those Who Don't Belong?

Ken W. McCleary, Pamela A. Weaver

Journal of Hospitality & Tourism Research

Select article: Customer Responses to Switching Costs: A Meta-Analytic Investigation of the Moderating Influence of Culture

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Research article

First published 2016-12

Customer Responses to Switching Costs: A Meta-Analytic Investigation of the Moderating Influence of Culture

Doreén Pick, Martin Eisend

Journal of International Marketing

Select article: Contingent Valuation of Supplemental Health Care in Israel

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Research article

First published 1993-12

Contingent Valuation of Supplemental Health Care in Israel

Elise H. Golan, Mordechai Shechter

Medical Decision Making

Select article: The Role of Emotional Commitment in Relationship Marketing: An Empirical Investigation of a Loyalty Model for Casinos

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Research article

First published 2003-11

The Role of Emotional Commitment in Relationship Marketing: An Empirical Investigation of a Loyalty Model for Casinos

Jun Jian Sui, Seyhmus Baloglu

Journal of Hospitality & Tourism Research

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