This paper introduces the special issue. Using the work of Connerton (2008) as our prism, we examine the role of amnesia in marketing theory, stressing its positive and negative benefits.Key Words• amnesia • critical marketing studies• structuring of marketing theory
Get full access to this article
View all access options for this article.
References
1.
Alderson, W. (1965) Dynamic Marketing Behavior: A Functionalist Theory of Marketing. Scarborough, ON: Richard D. Irwin.
2.
Arnould, E.J. and Thompson, C.J. (2005) `Consumer Culture Theory (CCT): Twenty Years of Research', Journal of Consumer Research, 31(4): 868-82.
3.
Baker, M.J. (2001) `Introduction', in M.J. Baker (ed.) Marketing: Critical Perspectives in Marketing, Vol. 1, pp. 1-25. London: Routledge.
4.
Bauman, Z. (1991) `The Social Manipulation of Morality: Moralizing Actors, Adiaphorizing Action', Theory, Culture and Society8: 137-51.
5.
Bedeian, A.G. (2004) `The Gift of Professional Maturity', Academy of Management Learning and Education3(1): 92-8.
6.
Belk, R. (1988) `Possessions and the Extended Self', Journal of Consumer Research15(3): 139-68.
7.
Billig, M. (1999) `Commodity Fetishism and Repression: Reflections on Marx, Freud and the Psychology of Consumer Capitalism', Theory and Psychology9(3): 313-29.
8.
Borch, F.J. (1958) `The Marketing Philosophy as a Way of Life', in E. J. Kelley and W. Lazer (eds) Managerial Marketing: Perspectives and Viewpoints: A Source Book, pp. 18- 24. Homewood, IL: Richard D. Irwin.
9.
Bristol, L.H. (1932) Profits in Advance. New York : Harper and Brothers.
10.
Brown, S. (1995) `The Eunuch's Tale: Reviewing Reviewed', Journal of Marketing Management11(7): 681-706.
11.
Brown, S. (1998) Postmodern Marketing 2. London : International Thompson Business Press.
12.
Brown, S. (2001) Marketing - The Retro Revolution. London: Sage.
13.
Brownlie, D. and Saren, M. (1995) `The Commodification of Marketing Knowledge', Journal of Marketing Management11(7): 619-28.
14.
Brownlie, D. and Saren, M. (1997) `Sounds of Silence: The Communicative Discourse of Praxis', American Marketing Association European Conference, Dublin, June.
15.
Campbell, N., O'Driscoll, A. and Saren, M. (2006) `Cyborg Consciousness: A Visual Culture Approach to the Technologised Body', European Advances in Consumer Research7: 344-51.
16.
Connerton, P. (2008) `Seven Types of Forgetting', Memory Studies1(1): 59-71.
17.
Crane, A. (2000) Marketing, Morality and the Natural Environment . London: Routledge.
18.
Desmond, J. (1998) `Marketing and Moral Indifference', in M. Parker (ed.) Ethics & Organizations , pp. 173-96. London: Sage.
19.
Dholakia, N. and Firat, A.F. (1980) `A Critical View of the Research Enterprise in Marketing', in R.P. Bagozzi.,K.L. Bernhardt.,P.S. Busch, D.W. Cravens., J.F. Hair, Jr. and C.A. Scott (eds) Marketing in the 80's: Changes & Challenges , pp. 316-19. Chicago, IL: American Marketing Association.
20.
Dholakia, N., Firat, A.F. and Bagozzi, R.P. (1983) `The de-Americanisation of Marketing Thought: In Search of a Universal Basis', in C. W. Lamb and P. M. Dunne (eds) Theoretical Developments in Marketing, pp. 25-9. Chicago, IL: American Marketing Association.
21.
Dobscha, S. and Ozanne, J.L. (2008) `An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life', in M. Tadajewski and D. Brownlie (eds) Critical Marketing: Issues in Contemporary Marketing, pp. 271-300. Chichester: John Wiley.
22.
Eccles, S. and Hamilton, E. (1999) `Voices of Control: Researching the Lived Experiences of Addictive Consumers', 1st Critical Management Studies International Conference, Manchester, England, July.
23.
Ekström, K. and Brembek, H. (eds) (2004) Elusive Consumption: Tracking New Research Perspectives. Oxford: Berg.
24.
Elliot, R. (1997) `Existential Consumption and Irrational Desire' , European Journal of Marketing31(3/4): 285-96.
25.
Feyerabend, P. (1978) Science in a Free Society. London: New Left Books.
26.
Feyerabend, P.K. (1999) `How to Defend Society Against Science', in J. Preston (ed.) Paul K. Feyerabend: Knowledge, Science and Relativism, Philosophical Papers, Vol. 3, pp. 181-91. Cambridge: Cambridge University Press.
27.
Firat, A.F. (1977) `Consumption Patterns and Macromarketing: A Radical Perspective', European Journal of Marketing11(4): 291-8.
28.
Fleck, L. (1935/1979) Genesis and Development of a Scientific Fact. Chicago, IL: The University of Chicago Press.
29.
Frederick, C. (1929) Selling Mrs Consumer. New York : The Business Borse.
30.
Fromm, E. (1942/2002) The Fear of Freedom. London: Routledge.
31.
Fromm, E. (1956/2002) The Sane Society. London: Routledge.
32.
Fromm, E. (1976/2007) To Have or To Be?New York: Continuum.
33.
Fromm, E. (1998) On Being Human. New York: Continuum.
34.
Fullerton, R. (1988) `How Modern is Modern Marketing? Marketing's Evolution and the Myth of the Production Era', Journal of Marketing52(1): 108-25.
35.
Gould, S. (1991) `The Self-Manipulation of my Pervasive, Perceived Vital Energy through Product Use: An Introspective-Praxis Perspective', Journal of Consumer Research18(2): 194-207.
36.
Graham, L. (1997) `Beyond Manipulation: Lillian Gilbreth's Industrial Psychology and the Governmentality of Women Consumers', The Sociological Quarterly38(4): 539-65.
37.
Hirschman, E.C. (1986) `Marketing, Intellectual Creativity, and Consumer Research', in R. Lutz (ed.) Advances in Consumer Research, Vol. 13: pp. 433-5. Conference of the Association for Consumer Research, Las Vegas, NV , October 1985.
38.
Hirschman, E.C. (2008) `Evolution, Biology and Consumer Research', in M. Tadajewski and D. Brownlie (eds) Critical Marketing: Issues in Contemporary Marketing, pp. 131- 55. Chichester: John Wiley.
39.
Holbrook, M.B. (1986) `A Note on Sadomasochism in the Review Process: I Hate it When that Happens', Journal of Marketing50(3): 104-8.
40.
Hollander, S.C. (1986) `The Marketing Concept: A Déjà Vu', in G. Fisk (ed.) Marketing Management as a Social Process, pp. 3-29. New York: Praeger .
41.
Holt, D.B. (1998) `Does Cultural Capital Structure American Consumption?' , Journal of Consumer Research25(June): 1-25.
42.
Horkheimer, M. and Adorno, T.W. (2002) Dialectic of Enlightenment: Philosophical Fragments, trans. E. Jephcott. Stanford, CA: Stanford University Press.
43.
Hoyt, E.E. (1926) Primitive Trade: Its Psychology and Economics. London: Kegan Paul.
44.
Hoyt, E.E. (1950) The Income of Society: An Introduction To Economics . London: Kegan Paul.
45.
Irvine, S. and Ponton, A. (1988) A Green Manifesto: Policies for a Green Future . London: Optima.
46.
Jones, D.G.B. and Richardson, A.J. (2007) `The Myth of the Marketing Revolution', Journal of Macromarketing27(1): 15-24.
47.
Keith, R.J. (1960) `The Marketing Revolution', Journal of Marketing24(3): 35-8.
48.
Kilbourne, W.E. (1995) `Green Advertising: Salvation or Oxymoron?', Journal of Advertising24(2): 7-19.
49.
Kilbourne, W.E., McDonagh, P. and Prothero, A. (1997) `Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm', Journal of Macromarketing Spring: 4-24.
50.
Klein, N. (2000) No Logo. London: Flamingo.
51.
Kuhn, T.S. (1962/1996) The Structure of Scientific Revolutions (3rd ed.). Chicago, IL: The University of Chicago Press.
52.
Kuhn, T.S. (1970) `Logic of Discovery or Psychology of Research?' , in I. Lakatos and A. Musgrave (eds) Criticism and the Growth of Knowledge , pp. 1-23. Cambridge: Cambridge University Press.
53.
Kuhn, T.S. (1977) `The Essential Tension: Tradition and Innovation in Scientific Research', in T.S. KuhnThe Essential Tension: Selected Studies in Scientific Tradition and Change, pp. 225-39. Chicago, IL: The University of Chicago Press.
54.
Kyrk, H. (1924) A Theory of Consumption. London : Sir Isaac Pitman and Sons.
55.
Kyrk, H. (1933) Economic Problems of the Family. London: Harper and Brothers. Lacan, J. (1977) Ecrits: A Selection. New York : Norton.
56.
La Londe, B.J. and Morrison, E.J. (1967) `Marketing Management Concepts: Yesterday and Today' , Journal of Marketing31(1): 9-13.
57.
Levitt, T. (1960) `Marketing Myopia', Harvard Business Review38(4): 45-56.
58.
McKenzie-Mohr, D. and Smith, W. (1999) Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing. Gabriola Island, BC : New Society.
59.
McKeon, W. (1960) `Hugh Elmer Agnew', Journal of Marketing24(3): 75-7.
60.
McKitterick, J.B. (1957) `What is the Marketing Management Concept?', in F.M. Bass (ed.) The Frontiers of Marketing Thought and Science, pp. 71-81. Chicago, IL: American Marketing Association.
61.
Maclaran, P. and Brown, S. (2005) `The Center Cannot Hold: Consuming the Utopian Marketplace', Journal of Consumer Research32(September): 311-23.
62.
Maclaran, P. and Stevens, L. (2008) `Thinking Through Theory: Materialising the Oppositional Imagination', in M. Tadajewski and D. Brownlie (eds) Critical Marketing: Issues in Contemporary Marketing, pp. 345-61. Chichester: John Wiley.
63.
Marcuse, H. (1964/1972) One Dimensional Man. London: Abacus.
64.
Merton, R.K. (1957) `Priorities in Scientific Discovery: A Chapter in the Sociology of Science', American Sociological Review22(6): 635-59.
65.
Moisander, J. and Personen, S. (2002) `Narratives of Sustainable Ways of Living: Constructing the Self and the Other as a Green Consumer', Management Decision40(4): 329-42.
66.
Morgan, G. (2003) `Marketing and Critique: Prospects and Problems' , in M. Alvesson and H. Willmott (eds) Studying Management Critically , pp. 111-31. London: Sage.
67.
Parker, M. (2007) `As Far as the Eye Can See', Critical Perspectives on International Business3(2): 182-4.
68.
Peppers, D. and Rogers, M. (1994) The One to One Future. London : Piakus.
69.
Plomin, R. and Asbury, K. (2005) `Nature and Nurture: Genetic and Environmental Influences on Behavior', The Annals of the American Academy of Political and Social Science600: 86-98.
70.
Popper, K.R. (1970) `Normal Science and its Dangers', in I. Lakatos and A. Musgrave (eds) Criticism and the Growth of Knowledge, pp. 51-8. Cambridge : Cambridge University Press.
71.
Prahalad, C.K. and Ramaswamy, V. (2000) `Co-opting Customer Competence', Harvard Business Review78(Jan/Feb): 79-87.
72.
Prahalad, C.K. and Ramaswamy, V. (2002) `The Cocreation Connection', Strategy and Business27(2): 51-60.
73.
Rabinow, P. and Rose, N. (2006) `Biopower Today', Biosocieties1(2): 195-217.
74.
Saad, G. (2004) `Applying Evolutionary Psychology in Understanding the Representation of Women in Advertisements', Psychology and Marketing21(8): 593-612.
75.
Saad, G. and Gill, T. (2000) `Applications of Evolutionary Psychology in Marketing' , Psychology and Marketing17(12): 1005-34.
76.
Saad, G. and Gill, T. (2003) `An Evolutionary Psychology Perspective on Gift-giving Among Young Adults', Psychology and Marketing20(9): 765-84.
77.
Saad, G. and Peng, A. (2006) `Applying Darwinian Principles in Designing Effective Intervention Strategies: The Case of Sun Tanning', Psychology and Marketing23: 617-38.
78.
Saren, M. (2007) `The Obscure Subject of Consumer Identity' in A. Pullen, N. Beech and D. Sims (eds) Exploring Identity: Concepts and Methods, pp. 11-25. Basingstoke: Palgrave Macmillan.
79.
Saren, M., Maclaran, P. and Goulding, C. (2007) `Blurring the Boundary: Towards a Conceptual Reconstruction of the Relationship Between Production and Consumption', Revista Romana de Marketing2(1): 21-36.
80.
Scully, J.I. (1996) `Machines Made of Words: The Influence of Engineering Metaphor on Marketing Thought and Practice', Journal of Macromarketing16(2): 70-83.
81.
Svensson, G. (2005) `Ethnocentricity in Top Marketing Journals', Marketing Intelligence and Planning23(5): 422-34.
82.
Svensson, G. (2006) `The Paradoxnoia of Top Journal(s) in Marketing' , European Journal of Marketing40(11/12): 1153-68.
83.
Svensson, G. and Wood, G. (2006) `The Pareto Plus Syndrome in Top Marketing Journals: Research and Journal Criteria', European Business Review18(6): 457-67.
84.
Tadajewski, M. (2004) `The Philosophy of Marketing Theory: Historical and Future Directions', The Marketing Review4(3): 307-40.
85.
Tadajewski, M. (2006a) `The Ordering of Marketing Theory: The Influence of McCarthyism and the Cold War', Marketing Theory6(2): 163-200.
86.
Tadajewski, M. (2006b) `Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research', Marketing Theory6(4): 429-66.
87.
Tadajewski, M. (2008) `Incommensurable Paradigms, Cognitive Bias and the Politics of Marketing Theory', Marketing Theory8(3): 273-97.
88.
Tadajewski, M. (forthcoming) `Eventalising the Marketing Concept', Journal of Marketing Management.
89.
Tadajewski, M. and Brownlie, D. (eds) (2008a) Critical Marketing: Issues in Contemporary Marketing. Chichester: John Wiley.
90.
Tadajewski, M. and Brownlie, D. (2008b) `Critical Marketing: A Limit Attitude', in M. Tadajewski and D. Brownlie (eds) Critical Marketing: Issues in Contemporary Marketing, pp. 1-28. Chichester: John Wiley.
91.
Tadajewski, M. and Brownlie, D. (2008c) `On Negotiating the Market?', in M. Tadajewski and D. Brownlie (eds) Critical Marketing: Issues in Contemporary Marketing , pp. 245-52. Chichester: John Wiley.
92.
Tadajewski, M. and Jones, D.G.B. (2008) `The History of Marketing Thought: Introduction and Overview', in M. Tadajewski and D.G.B. Jones (eds) The History of Marketing Thought, Vol. 1, pp. xi-xlii. London: Sage.
93.
Tadajewski, M. and Wagner-Tsukamoto, S. (2006) `Anthropology and Consumer Research: Qualitative Insights into Green Consumer Behavior', Qualitative Market Research: An International Journal9(1): 8-25.
94.
Thompson, C.J. (2004) `Marketplace Mythology and Discourses of Power' , Journal of Consumer Research31(June): 162-80.
95.
Thompson, C. and Hirschman, E. (1995) `Understanding the Socialized Body: A Poststructuralist Analysis of Consumer Self Conceptions, Body Images and Self Care Practices' , Journal of Consumer Research32(September): 139-53.
96.
Tosdal, H.R. (1940) Introduction to Sales Management (2nd ed.). New York: McGraw-Hill.
97.
Vargo, S.L. and Lusch, R.F. (2004) `Evolving to a New Dominant Logic for Marketing' , Journal of Marketing68(1): 1-17.
98.
Varman, R. and Vikas, R.M. (2007) `Freedom and Consumption: Toward Conceptualizing Systemic Constraints for Subaltern Consumers in a Capitalist Society', Consumption, Markets and Culture10(2): 117-31.
99.
Webster, F.E. (1988) `The Rediscovery of the Marketing Concept', Business Horizons31(3): 29-39.
100.
Wensley, R. (2007) `Beyond Rigour and Relevance: The Underlying Nature of both Business Schools and Management Research', WP No. 051-January-2007, London: AIM, URL (consulted August 2008): http://www.aimresearch.org/051wp.html
101.
White, P. (1927) Scientific Marketing Management: Its Principles and Methods. New York: Harper & Brothers.
102.
Zuckerman, M.E. and Carsky, M.L. (1990) `Contribution of Women to US Marketing Thought: The Consumers' Perspective, 1900-1940', Journal of the Academy of Marketing Science18(4): 313-18.
