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Articles (14)

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1-10 of 14 results for Interruptive advertising

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Select article: Positive Effects of Disruptive Advertising on Consumer Preferences

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Research article

First published 2018-2

Positive Effects of Disruptive Advertising on Consumer Preferences

Raoul Bell, Axel Buchner

Journal of Interactive Marketing

Select article: Do Interruptions Pay off? Effects of Interruptive Ads on Consumers’ Willingness to Pay

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Research article

First published 2011-11

Do Interruptions Pay off? Effects of Interruptive Ads on Consumers’ Willingness to Pay

Alessandro Acquisti, Sarah Spiekermann

Journal of Interactive Marketing

Select article: Can Advertising Make Free-to-Air Broadcasting More Profitable than Pay-TV?

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Research article

First published 2012-11

Can Advertising Make Free-to-Air Broadcasting More Profitable than Pay-TV?

Stefan Kesenne

International Journal of Sport Finance

Select article: The struggles of everyday life: How children view and engage with advertising in mobile games

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Research article

First published 2019-12

The struggles of everyday life: How children view and engage with advertising in mobile games

Carolina Martínez

Convergence: The International Journal of Research into New Media Technologies

Select article: The Introduction of a Daily Telephone Advice Service: How is it Used and is it Worth the Effort?

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Research article

First published 1998-4

The Introduction of a Daily Telephone Advice Service: How is it Used and is it Worth the Effort?

A.J. Trevett, J.R. Martin, W.A. Ross [...]

Scottish Medical Journal

Select article: A “Clear and Conspicuous” Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements

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Research article

First published 2022-10

A “Clear and Conspicuous” Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements

Jesse King, Christopher Yencha, Leslie Koppenhafer [...]

Journal of Public Policy & Marketing

Select article: A comparison of media factors that influence the effectiveness of direct response television advertising

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Research article

First published 1997-2

A comparison of media factors that influence the effectiveness of direct response television advertising

Peter J. Danaher, Benjamin J. Green

Journal of Interactive Marketing

Select article: A Little Pregnant

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First published 1995-03

A Little Pregnant

Edward G. Goetz

Urban Affairs Review

Select article: How they got to Sesame Street : Children’s Television Workshop’s appropriation of advertising tactics for effective childhood literacy education

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Research article

First published 2023-12

How they got to Sesame Street : Children’s Television Workshop’s appropriation of advertising tactics for effective childhood literacy education

Steven Holiday

Journal of Early Childhood Literacy

Select article: Consumer Prices and the Federal Trade Commission's “Do-Not-Call” Program

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Research article

First published 2005-9

Consumer Prices and the Federal Trade Commission's “Do-Not-Call” Program

T. Randolph Beard, Avery M. Abernethy

Journal of Public Policy & Marketing

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