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Articles (62)

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1-10 of 62 results for Internet word-of-mouth

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Select article: Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Retricted access

Research article

First published 2009-9

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Michael Trusov, Randolph E. Bucklin, Koen Pauwels

Journal of Marketing

Select article: Effects of Medical Disputes on Internet Communications of Negative Emotions and Negative Online Word-of-Mouth

Retricted access

Research article

First published 2015-8

Effects of Medical Disputes on Internet Communications of Negative Emotions and Negative Online Word-of-Mouth

Yi-Chih Lee, Wei-Li Wu

Psychological Reports

Select article: Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

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Research article

First published 2004-2

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Thorsten Hennig-Thurau, Kevin P. Gwinner, Gianfranco Walsh [...]

Journal of Interactive Marketing

Select article: Understanding the Role of Sport Values on Social Capital and Word-of-Mouth on the Internet: A Case Study of Esports Games

Open access

Research article

First published 2023-12

Understanding the Role of Sport Values on Social Capital and Word-of-Mouth on the Internet: A Case Study of Esports Games

Tiago Ribeiro, André Calapez, Victor Almeida [...]

Simulation & Gaming

Select article: Nonlinear impacts of the configuration elements of life services on spatial vitality in the online-merge-offline context: A case study of Shanghai,China

Free access

Research article

First published 2026

Nonlinear impacts of the configuration elements of life services on spatial vitality in the online-merge-offline context: A case study of Shanghai,China

Jing He, He Zhang, Linghong Ke [...]

Transactions in Urban Data,Science,and Technology

Select article: The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis

Open access

Research article

First published 2020-4

The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis

Feng Xu, Wenxia Niu, Shuaishuai Li [...]

Sage Open

Select article: Word-of-Mouth Segments

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Research article

First published 2016-4

Word-of-Mouth Segments

Amata Ring, Aaron Tkaczynski, Sara Dolnicar

Journal of Travel Research

Select article: Estimating Contagion on the Internet: Evidence from the Diffusion of Digital/Information Products

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Research article

First published 2010-2

Estimating Contagion on the Internet: Evidence from the Diffusion of Digital/Information Products

Murali Chandrashekaran, Rajdeep Grewal, Raj Mehta

Journal of Interactive Marketing

Select article: Selecting that First Job

Retricted access

Research article

First published 1997-08

Selecting that First Job

Michael P. Sciarini, Robert H. Woods

Cornell Hospitality Quarterly

Select article: Buzz and Recommendations on the Internet. What Impacts on Box-Office Success?

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Research article

First published 2007-9

Buzz and Recommendations on the Internet. What Impacts on Box-Office Success?

Fabrice Larceneux

Recherche et Applications en Marketing (English Edition)

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