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Retricted access

Research article

First published 2015-2

The Relationship between E-Lifestyle and Internet Advertising Avoidance

Amir Abedini Koshksaray, Drew Franklin, Kambiz Heidarzadeh Hanzaee

Australasian Marketing Journal

Retricted access

Research article

First published 2001-6

Australian and Taiwanese Advertiser'S Perceptions of Internet Marketing

Tzu-wen Hsu, Jamie Murphy, Sharon Purchase

Australasian Marketing Journal

Retricted access

Research article

First published 2014-10

Internet versus Television Advertising: A Brand-Building Comparison

Michaela Draganska, Wesley R. Hartmann, Gena Stanglein

Journal of Marketing Research

Retricted access

Research article

First published 2013-10

Internet versus Television Advertising: A Brand-Building Comparison

Michaela Draganska, Wesley R. Hartmann, Gena Stanglein

Journal of Marketing Research

Retricted access

Research article

First published 2004-12

Advertising ecotourism on the internet: commodifying environment and culture

Elizabeth R. Dorsey, H. Leslie Steeves, Luz Estella Porras

New Media & Society

Open access

Research article

First published 2019-11

An advertisement dissemination strategy with maximal influence for Internet-of-Vehicles

Yanfei Lu, Zihan Zhao, Bowu Zhang [...]

International Journal of Distributed Sensor Networks

Open access

Research article

First published 2024-10

Direct Channel or Distribution Channel? The Role of Internet-Based Targeted Advertising With Vertical Differentiation in Distinct Channels

Zhao Jiang, Wu Dan, Zhou Huini

Sage Open

Retricted access

Research article

First published 2009-2

Direct to Consumer Advertising via the Internet,a Study of Hip Resurfacing

B Ogunwale, J Clarke, D Young [...]

Scottish Medical Journal

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Research article

First published 2018-8

Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising

Courtney Paulson, Lan Luo, Gareth M. James

Journal of Marketing Research

Retricted access

Research article

First published 2003-11

Internet advertising: Is anybody watching?

Xavier Drèze, François-Xavier Hussherr

Journal of Interactive Marketing

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