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Research article

First published 2010-5

Interactive Technologies and Retailing Strategy: A Review,Conceptual Framework and Future Research Directions

Rajan Varadarajan, Raji Srinivasan, Gautham Gopal Vadakkepatt [...]

Journal of Interactive Marketing

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Review article

First published 2022-9

Rethinking the impact of interactive technologies on the retailing experience: Synthesis,conceptual approach,and research agenda

Xingming Yang, Marion Garnier

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2005-8

Effect of image interactivity technology on consumer responses toward the online retailer

Ann Marie Fiore, Jihyun Kim, Hyun-Hwa Lee

Journal of Interactive Marketing

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Research article

First published 2018-4

The Evolution and Future of Retailing and Retailing Education

Dhruv Grewal, Scott Motyka, Michael Levy

Journal of Marketing Education

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Research article

First published 2020-11

Blurring the Lines between Physical and Digital Spaces: Business Model Innovation in Retailing

Milan Jocevski

California Management Review

Open access

Research article

First published 2024-12

Electronics and Expertise: Constructing the Smart TV on the Retail Sales Floor

Alexa Scarlata, Ramon Lobato

Television & New Media

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Research article

First published 1997-7

Interactive Home Shopping: Consumer,Retailer,and Manufacturer Incentives to Participate in Electronic Marketplaces

Joseph Alba, John Lynch, Barton Weitz [...]

Journal of Marketing

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Research article

First published 2025-12

Influence of Technology Readiness in the Adoption of Augmented Reality Applications in Retailing

Diksha Sharma

Jindal Management Journal

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Research article

First published 2026-1

Social Pricing of Luxury Products in a Distribution Channel

Yuetao Gao, Shaoxuan Liu, Bo Shen [...]

Production and Operations Management

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Review article

First published 1998-10

Influence of Organizational Culture in Europe on Perceptions of the Role of POS Technology in the Store

Mark S. Hoffman, M. Cohen, Myra P. Bussemakers [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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