You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (71)

Journals (0)

1-10 of 71 results for Interactive online advertising

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing,Skippable Video Ads

Retricted access

Research article

First published 2017-2

Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing,Skippable Video Ads

Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda

Journal of Interactive Marketing

Select article: An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Retricted access

Research article

First published 2009-11

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Bobby J. Calder, Edward C. Malthouse, Ute Schaedel

Journal of Interactive Marketing

Select article: Unboxing the Black Box: Demystifying the Impact of Consumers’ Psychological Motivations on Their Perception of Online Advertising

Retricted access

Research article

First published 2024-6

Unboxing the Black Box: Demystifying the Impact of Consumers’ Psychological Motivations on Their Perception of Online Advertising

Seema Singh, Sarika Ahlluwalia

Vision: The Journal of Business Perspective

Select article: Few Newspapers Use Online Classified Interactive Features

Retricted access

Research article

First published 2001-9

Few Newspapers Use Online Classified Interactive Features

David R. Thompson, Birgit L. Wassmuth

News Research Journal

Select article: Consumer Responses to Advertising on the Internet: The Effect of Individual Difference on Ambivalence and Avoidance

Retricted access

Research article

First published 2007-04

Consumer Responses to Advertising on the Internet: The Effect of Individual Difference on Ambivalence and Avoidance

Chang Hyun Jin, Jorge Villegas

Cyberpsychology,Behavior,and Social Networking

Select article: Productive Play 2.0: The Logic of In-Game Advertising

Retricted access

Research article

First published 2009-2

Productive Play 2.0: The Logic of In-Game Advertising

Mark Andrejevic

Media International Australia

Select article: The Effectiveness of Permission-based Email Marketing for Non-profit Organizations: A Case Study of National Public Radio (KTEP-FM) in El Paso,Texas

Retricted access

Research article

First published 2016-3

The Effectiveness of Permission-based Email Marketing for Non-profit Organizations: A Case Study of National Public Radio (KTEP-FM) in El Paso,Texas

Caroline Staub Garland, Kenneth C. C. Yang, Yowei Kang

Journal of Creative Communications

Select article: The Persuasive Effects of Character Presence and Product Type on Responses to Advergames

Retricted access

Research article

First published 2012-09

The Persuasive Effects of Character Presence and Product Type on Responses to Advergames

Yung Kyun Choi, Jung-Gyo Lee

Cyberpsychology,Behavior,and Social Networking

Select article: The Interplay of Travelers’ Psychological Distance,Language Abstraction,and Message Appeal Type in Social Media Advertising

Retricted access

Research article

First published 2020-11

The Interplay of Travelers’ Psychological Distance,Language Abstraction,and Message Appeal Type in Social Media Advertising

Saerom Wang, Xinran Lehto

Journal of Travel Research

Select article: Segmentation,Surveillance,and Automation: Practical and Ethical Considerations for Attracting,Sustaining,and Monetizing Audience Attention Online

Retricted access

Research article

First published 2023-4

Segmentation,Surveillance,and Automation: Practical and Ethical Considerations for Attracting,Sustaining,and Monetizing Audience Attention Online

Ryan Wold

Journal of Business and Technical Communication

1
2
3
•••
8
10 / page

Article type

Publication date

Subjects

Access