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Research article

First published 2010-10

How Celebrities are Used in Indian Television Commercials

Varsha Jain, Subhadip Roy, Aarzoo Daswani [...]

Vikalpa: The Journal for Decision Makers

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Research article

First published 2001-1

Poverty and Public Celebrations in Rural India

Vijayendra Rao

The ANNALS of the American Academy of Political and Social Science

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Research article

First published 2009-5

Understanding Indian Consumer Attitudes towards Celebrity Based Television Advertising (CBTA)

Rajesh Sharma

Management and Labour Studies

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Research article

First published 2012-6

Celebrity Endorsement—The North–South Divide

Ramakrishnan Venkatesakumar, Ramachandran Sathyanarayanan, A.S. Sathish

Asia-Pacific Journal of Management Research and Innovation

Open access

Research article

First published 2024

Religiosity,Space-making,Exclusion: ‘Kanwar Yatra’ Celebrations in a North Indian City

Avishek Jha

Studies in Indian Politics

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Research article

First published 2005-12

Sport,Celebrity and Popular Culture

Abilash Nalapat, Andrew Parker

International Review for the Sociology of Sport

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Research article

First published 2016-11

Effect of Celebrity Endorsements on Dimensions of Customer-based Brand Equity: Empirical Evidence from Indian Luxury Market

Rajesh Sharma

Journal of Creative Communications

Free access

Research article

First published 2022-1

Changing trends in quality of media reporting of suicide in the community following a celebrity suicide in India

Vikas Menon, Sujita Kumar Kar, Ramdas Ransing [...]

Australian & New Zealand Journal of Psychiatry

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Research article

First published 2018-1

Management-based Factors of Sports Celebrity Endorsement and Effect on Brand Image

Abdullah Malik, Bushan D. Sudhakar, Dhruv Shankar Dutta

IIM Kozhikode Society & Management Review

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Research article

First published 2015-4

Rethinking the tourist gaze through the Hindu eyes: The Ganga Aarti celebration in Varanasi,India

Cristiana Zara

Tourist Studies

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