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Research article

First published 2022

Determinants of Green Consumer Behaviour among Indian Consumers: An ISM Approach

Zainab Fatima, Mohd Abdul Moid Siddiqui, Rahela Farooqi

Vision: The Journal of Business Perspective

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Research article

First published 2016-12

Attitude and Consumption Patterns of the Indian Chocolate Consumer: An Exploratory Study

Deepak Chawla, Neena Sondhi

Global Business Review

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Research article

First published 2012-10

Business Orientation of Indian Consumer Banking

Gurjeet Kaur, Shruti Gupta

Global Business Review

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Research article

First published 2020-12

Impact of Advertising Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector

Shalini Nath Tripathi, Dheeraj Misra, Masood Siddiqui

Global Business Review

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Research article

First published 1980-4

The Alienated Indian Consumer and the Role of Consumer Education

Sharad Sarin, Preeti Avasthi

Vikalpa: The Journal for Decision Makers

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Research article

First published 2011-10

Indian Ecological Consumer Market Profile

Devinder Pal Singh

Global Business Review

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Review article

First published 2012-9

Indian Consumer Kaun Hai ? The Class-Based Grammar of Indian Advertising

Julien Cayla, Mark Elson

Journal of Macromarketing

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Research article

First published 2019-12

Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models

Rekha , Pooja Jain

FIIB Business Review

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Research article

First published 2015-3

Effect of Shopping Motivations on Indian Consumers’ Mall Patronage Intention

Devinder Pal Singh

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2020-12

Determinants of Consumer’s Intention to Purchase Traditional Indian Apparels

Jyoti Bhasin Chaudhry, Pranay Verma

Asia-Pacific Journal of Management Research and Innovation

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