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1-4 of 4 results for Hunt-Vitell model

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Select article: The General Theory of Marketing Ethics: A Revision and Three Questions

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Research article

First published 2006-12

The General Theory of Marketing Ethics: A Revision and Three Questions

Shelby D. Hunt, Scott J. Vitell

Journal of Macromarketing

Select article: An Empirical Investigation of a General Theory of Marketing Ethics

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Research article

First published 1990-03

An Empirical Investigation of a General Theory of Marketing Ethics

Michael A. Mayo, Lawrence J. Marks

Journal of the Academy of Marketing Science

Select article: Integrated Moral Conviction Theory of Student Cheating: An Empirical Test

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Research article

First published 2018-2

Integrated Moral Conviction Theory of Student Cheating: An Empirical Test

Foster Roberts, Christopher H. Thomas, Milorad M. Novicevic [...]

Journal of Management Education

Select article: Commentary on an Empirical Investigation of a General Theory of Marketing Ethics

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Research article

First published 1990-03

Commentary on an Empirical Investigation of a General Theory of Marketing Ethics

Shelby Hunt

Journal of the Academy of Marketing Science

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