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Retricted access

Research article

First published 2000-05

Brand Management in Hospitality: An Empirical Test of the Brisoux-Laroche Model

Michel Laroche, H. G. Parsa

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2024-9

Effects of Ethnocentrism on International Hospitality Brands: A Cross-Country Study of Starbucks

Dr.Fabio Cassia, Dr.Francesca Magno

Journal of Hospitality & Tourism Research

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Research article

First published 2023-7

Identifying and ranking employer brand improvement strategies in post-COVID 19 tourism and hospitality

Moslem Bagheri, Tom Baum, Ali Asghar Mobasheri [...]

Tourism and Hospitality Research

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Research article

First published 2025

Natural vs. Created Brand-Cause Fit: Shaping Consumer Responses to Sociopolitical Activism in Hospitality

Joanne (Xunyue) Xue, Zixi (Lavi) Peng, Anna S. Mattila

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2016-7

Branding an authentic rural Maramureş in tourism practices: Interplay of hospitality,heritage and social memory

Sonia Catrina

Tourism and Hospitality Research

Retricted access

Research article

First published 2015-10

Effect of internal branding on employee brand commitment and behavior in hospitality

Jen-Te Yang, Chin-Sheng Wan, Chi-Wei Wu

Tourism and Hospitality Research

Retricted access

Research article

First published 2024

Social media marketing and hospital brand equity: An empirical investigation

Abrar Al-Hasan

Information Development

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Research article

First published 2025

Unlocking the drivers of brand evangelism in the hospitality sector: A mediated-moderated model of emotional brand bonding and surprise

Noureddine Selmi, Mohammad Soliman, Muhammad Dliya’ul Haq [...]

Tourism and Hospitality Research

Open access

Research article

First published 2020

The magnitude of prescribing medicines by brand names at Muhimbili National Hospital,Tanzania

Ombeni Kisamo, Manase Kilonzi, Wigilya P Mikomangwa [...]

The Journal of Medicine Access

Open access

Research article

First published 2022

The magnitude of prescribing medicines by brand names in a tertiary hospital,Mwanza,Tanzania

Stanley Mwita, Brigitte Mchau, Winfrida Minja [...]

The Journal of Medicine Access

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