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Research article

First published 2010-08

Understanding the Willingness to Participate in Mobile Surveys: Exploring the Role of Utilitarian,Affective,Hedonic,Social,Self-Expressive,and Trust-Related Factors

Michael Bosnjak, Gottfried Metzger, Lorenz Gräf

Social Science Computer Review

Open access

Research article

First published 2025-7

Tourist Value Co-Creation Through Hedonic and Utilitarian Features in the Saudi case: Relational Trust,Service Innovation,and Smart Technology Adoption as Driving Factors

Abrar Alhomaid, Tarek Bel Hadj

Sage Open

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Research article

First published 2019-6

Shopping Centre Patronage: Situational Factors Against Affect

Pedro Quelhas Brito, Peter J. McGoldrick, Umesh Ramchandra Raut

Vision: The Journal of Business Perspective

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Research article

First published 2008-3

Convergent Products: What Functionalities Add More Value to the Base?

Tripat Gill

Journal of Marketing

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Research article

First published 2026-1

Understanding Consumer Preferences for Hedonic Furniture: A Push-Pull-Mooring Analysis

Shanxue Gao, Lianfan Wu

Empirical Studies of the Arts

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Research article

First published 2025

Enhancing Consumer Social Media Brand Engagement: An Examination of the Interactive Influence of Perceived Utilitarian and Hedonic Benefit

Re-an Müller, Isaac Sewornu Coffie, Natasha de Klerk [...]

Business Perspectives and Research

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Research article

First published 2021-1

Will the relevance of review language and destination attractions be helpful? A data-driven approach

Sunyoung Hlee, Hyunae Lee, Chulmo Koo [...]

Journal of Vacation Marketing

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Research article

First published 2022-9

Exploring the Effect of Virtual Agent Type on Perceived Hedonic and Utilitarian Beliefs of an End User

Jordan A. Sasser, Daniel S. McConnell, Janan A. Smither

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2026-3

Hooked on Livestreaming: What Drives Customer Repurchase Intention in E-Commerce?

Linh-Gia Ngoc Phan, Dang Quan Tri, Son-Hoang Dang [...]

Journal of Creative Communications

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Research article

First published 2015-7

Using structural equation modeling to understand the impact of Bollywood movies on destination image,tourist activity,and purchasing behavior of Indians

Bharath M Josiam, Daniel L Spears, Sanjukta Pookulangara [...]

Journal of Vacation Marketing

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