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Retricted access

Research article

First published 2012-2

Work and Fun on the Internet: The Effects of Utilitarianism and Hedonism Online

Daniele Scarpi

Journal of Interactive Marketing

Retricted access

Research article

First published 2008-5

Delight by Design: The Role of Hedonic versus Utilitarian Benefits

Ravindra Chitturi, Rajagopal Raghunathan, Vijay Mahajan

Journal of Marketing

Retricted access

Research article

First published 2006-08

The Hedonic and Utilitarian Dimensions of Attendees' Attitudes Toward Festivals

Dogan Gursoy, Eric R. Spangenberg, Denney G. Rutherford

Journal of Hospitality & Tourism Research

Open access

Research article

First published 2025-11

Customer Engagement in Utilitarian vs. Hedonic Service Contexts

Jenna Adriana Maeve Barrett, Elina Jaakkola, Jonas Heller [...]

Journal of Service Research

Retricted access

Research article

First published 2010-12

Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles

Uzma Khan, Ravi Dhar

Journal of Marketing Research

Retricted access

Research article

First published 2022-5

Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study

Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, María I. Viedma-del-Jesús

Journal of Interactive Marketing

Retricted access

Research article

First published 2022-1

Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect

Chiara Longoni, Luca Cian

Journal of Marketing

Open access

Research article

First published 2025-1

How Do Firms Manage Their Long-term Customer Relationship? The Role of Customer Experience and Constructive Mechanism on Customer Commitment from Utilitarian and Hedonic Perspectives

Yajing Duan, Lingzhi Brian Fang

Sage Open

Retricted access

Research article

First published 2022-5

Attribute specification effect on hedonic and utilitarian options

Hsin-Hsien Liu, Hsuan-Yi Chou

Australian Journal of Management

Retricted access

Research article

First published 2020-11

New Classification System for the U.S. Restaurant Industry: Application of Utilitarian and Hedonic Continuum Model

H. G. Parsa, Barry K. Shuster, Milos Bujisic

Cornell Hospitality Quarterly

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