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Research article

First published 2022

Determinants of Green Consumer Behaviour among Indian Consumers: An ISM Approach

Zainab Fatima, Mohd Abdul Moid Siddiqui, Rahela Farooqi

Vision: The Journal of Business Perspective

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Research article

First published 2016-11

Barriers to Green Consumption Behaviours: The Roles of Consumers’ Green Perceptions

Lay Peng Tan, Micael-Lee Johnstone, Lin Yang

Australasian Marketing Journal

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Research article

First published 2021-3

How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices

Subburaj Alagarsamy, Sangeeta Mehrolia, Sonia Mathew

Vision: The Journal of Business Perspective

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Research article

First published 2019-12

Green Consumer Behavior: The Case of Czech Consumers of Generation Y

Přemysl Průša, Tomáš Sadílek

Social Marketing Quarterly

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Research article

First published 2010-10

Exploring Consumer Perceptions of Green Restaurants in the US

Franziska Schubert, Jay Kandampully, David Solnet [...]

Tourism and Hospitality Research

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Research article

First published 2025-12

Behavioral Intention of Consumers for Green Marketing in India: The Mediating Role of Consumer Environmental Attitude

Kajul Bharti, Richa Agarwal, Akshay Kumar Satsangi

Jindal Management Journal

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Research article

First published 2019-6

Importance of Consumer-based Green Brand Equity: Empirical Evidence

Utkal Khandelwal, Kushagra Kulshreshtha, Vikas Tripathi

Paradigm: A Management Research Journal

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Research article

First published 2022-11

Consumers’ Perceptions of Deal Presentations for Green Products

Avinash Tripathi, Neeraj Pandey

Australasian Marketing Journal

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Research article

First published 2013-8

Green Buyer Behavior: Evidence from Asia Consumers

Uchenna Cyril Eze, Nelson Oly Ndubisi

Journal of Asian and African Studies

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Research article

First published 2011-11

A Study on Green Advertisement and its Impact on Consumer Purchase Intention

Utkal Khandelwal, Naval Bajpai

Journal of Creative Communications

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