You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (9)

Journals (0)

1-9 of 9 results for Green Brand Innovation

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Green Branding and Eco-innovations for Evolving a Sustainable Green Marketing Strategy

Retricted access

Research article

First published 2012-3

Green Branding and Eco-innovations for Evolving a Sustainable Green Marketing Strategy

A.N. Sarkar

Asia-Pacific Journal of Management Research and Innovation

Select article: Green Claims and Message Frames: How Green New Products Change Brand Attitude

Retricted access

Research article

First published 2014-9

Green Claims and Message Frames: How Green New Products Change Brand Attitude

Mitchell C. Olsen, Rebecca J. Slotegraaf, Sandeep R. Chandukala

Journal of Marketing

Select article: The Impact of Green Core Competencies on Green Image and Green Innovation-an Indian Perspective

Retricted access

Research article

First published 2013-1

The Impact of Green Core Competencies on Green Image and Green Innovation-an Indian Perspective

Dr. Sangeeta Trott

Paradigm: A Management Research Journal

Select article: Examining the Effect of Marketing Innovations on GPMA: A Study Using the PLS–SEM Approach

Retricted access

Research article

First published 2020-8

Examining the Effect of Marketing Innovations on GPMA: A Study Using the PLS–SEM Approach

Mayank Pant, Amarpreet Singh Virdi, D. S. Chaubey

Global Business Review

Select article: From Green Intentions to Actions: The Role of Covert,Overt,and Guerrilla Marketing in Promoting Green Consumerism

Open access

Research article

First published 2025-10

From Green Intentions to Actions: The Role of Covert,Overt,and Guerrilla Marketing in Promoting Green Consumerism

Muhammad Ashraf, Asif Mahmood

Sage Open

Select article: Young Adult Smokers’ Perceptions of Cigarette Pack Innovation,Pack Colour and Plain Packaging

Retricted access

Research article

First published 2011-8

Young Adult Smokers’ Perceptions of Cigarette Pack Innovation,Pack Colour and Plain Packaging

Crawford Moodie, Allison Ford

Australasian Marketing Journal

Select article: How Collaborating with NGOs Makes Green Innovations More Desirable

Retricted access

Research article

First published 2023-2

How Collaborating with NGOs Makes Green Innovations More Desirable

Fiona Schweitzer, Yan Meng

Business & Society

Select article: Pimping Climate Change: Richard Branson,Global Warming,and the Performance of Green Capitalism

Open access

Research article

First published 2009-7

Pimping Climate Change: Richard Branson,Global Warming,and the Performance of Green Capitalism

Scott Prudham

Environment and Planning A: Economy and Space

Select article: Strategic Perspective of Green Consumerism: Learning from Japanese Management

Retricted access

Other

First published 2006-8

Strategic Perspective of Green Consumerism: Learning from Japanese Management

Parag Dubey

Management and Labour Studies

1
10 / page

Article type

Publication date

Subjects

Access