Sage Journals: Discover world-class research

Open access

Research article

First published 2023-3

Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market

Risqo Wahid, Heikki Karjaluoto, Kimmo Taiminen [...]

Journal of International Marketing

Retricted access

Research article

First published 2019-9

Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect

Xiaoling Guo, Martin Heinberg, Shaoming Zou

Journal of International Marketing

Retricted access

Research article

First published 2015-6

Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture

M. Berk Talay, Janell D. Townsend, Sengun Yeniyurt

Journal of International Marketing

Retricted access

Research article

First published 2019-9

Pain-Killer: A 19th Century Global Patent Medicine and the Beginnings of Modern Brand Marketing

Ross D. Petty

Journal of Macromarketing

Retricted access

Research article

First published 2013-6

The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter?

Dana L. Alden, James B. Kelley, Petra Riefler [...]

Journal of International Marketing

Retricted access

Case report

First published 2016-6

Marketing of Food Brand Globally: A Case of Vimal Agro Private Limited

Jitesh Parmar

South Asian Journal of Business and Management Cases

Retricted access

Research article

First published 2011-6

A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands

Karen L. Becker-Olsen, Charles R. Taylor, Ronald Paul Hill [...]

Journal of International Marketing

Retricted access

Research article

First published 2008-12

A Cultural Approach to Branding in the Global Marketplace

Julien Cayla, Eric J. Arnould

Journal of International Marketing

Retricted access

Research article

First published 2022-9

Impact of Global Brand Chief Marketing Officers’ Corporate Social Responsibility and Sociopolitical Activism Communication on Twitter

Peren Özturan, Amir Grinstein

Journal of International Marketing

Retricted access

Research article

First published 2007-06

Here,There,and Everywhere: Place Branding and Gastronomical Globalization in a Macromarketing Perspective

Søren Askegaard, Dannie Kjeldgaard

Journal of Macromarketing

Search results