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Research article

First published 2013-2

Fuzzy Clustering Analysis in Geomarketing Research

George Grekousis, Thomas Hatzichristos

Environment and Planning B: Urban Analytics and City Science

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Research article

First published 2020-9

A new geographical pricing model within the principle of geomarketing-mix

Jérôme Baray, Martine Pelé

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2017-8

Geomarketing Techniques to Locate Retail Companies in Regulated Markets

Jorge Chacón-García

Australasian Marketing Journal

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Research article

First published 2020-7

Un nouveau modèle spatial de prix fondé sur le principe du géomarketing-mix

Jerome Baray, Martine Pelé

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2014-5

A challenge for geomarketing in developing countries

Nicholas Allo

International Journal of Market Research

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Book review

First published 2003-6

BIBLIOGRAPHIE: Le géomarketing Méthodes et stratégies du marketing spatial

Eric Vernette

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2015-3

Retail attraction revisited: From gravitation to purchase flows,a geomarketing application

Jean-Pierre Douard, Michèle Heitz, Gérard Cliquet

Recherche et Applications en Marketing (English Edition)

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Book review

First published 2003-6

BIBLIOGRAPHIE: Le géomarketing Méthodes et stratégies du marketing spatial

Suzanne Pontier

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2015-1

L’attraction commerciale revisitée : de la gravitation aux flux d’achat,une application du géomarketing

Jean-Pierre Douard, Michèle Heitz, Gérard Cliquet

Recherche et Applications en Marketing (French Edition)

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