ChenZ.DubinskiA.J.
(2003), A conceptual model of perceived customer
value in E-commerce: a preliminary investigation,
Psychology & Marketing, 20,
4, 323–347; on line:
www.interscience.wiley.com.
2.
FilserM.
(2001), Commerce en magasin et e-commerce: les apports
des modèles de choix de point de vente, Actes du
4e Colloque Etienne Thil, La Rochelle, 27–28
septembre.
3.
NovackT.HoffmanD.YungY.
(2000), Measuring the customer experience in on
line environments: a structural modeling approach,
Marketing Science, 19, 1,
22–42.