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Free access

Research article

First published 2007-1

Characteristics of Merging Firms in India: An Empirical Examination

B Rajesh Kumar, Prabina Rajib

Vikalpa: The Journal for Decision Makers

Retricted access

Research article

First published 2019-12

Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture

M. Berk Talay, M. Billur Akdeniz, Michael Obal [...]

Journal of International Marketing

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Research article

First published 2021-11

Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity

Chee S. Cheong, Arvid O.I. Hoffmann, Ralf Zurbruegg

Journal of Marketing

Retricted access

Research article

First published 2009-11

Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises

Yubo Chen, Shankar Ganesan, Yong Liu

Journal of Marketing

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Other

First published 2005-2

Psychographics of Singles: Implications for Marketers

B. S. Hundal, Anand

Management and Labour Studies

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Research article

First published 2018-6

Saudi Aramco: A Blend between Profit and Politics

Jashim Uddin Ahmed, Hafiza Sultana, Md. Muinuddin Khan

FIIB Business Review

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Research article

First published 2018-8

Balkanization and pauperization: Analysis of media capture of public service broadcasters in the Western Balkans

Marko Milosavljević, Melita Poler

Journalism

Open access

Research article

First published 2025-10

Buy! Buy! Buy!—How Multilevel Marketing Companies Pressure Their Participants to Buy Their Products

Claudia Groß, Dirk Vriens

Journal of Public Policy & Marketing

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Research article

First published 2017-7

Financial Literacy of Indian Youth: A Study on the Twin Cities of Hyderabad–Secunderabad

Mousumi Singha Mahapatra, Swati Alok, Jayasree Raveendran

IIM Kozhikode Society & Management Review

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Research article

First published 2004-5

Market Segmentation Strategy,Competitive Advantage,and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory

Shelby D. Hunt, Dennis B. Arnett

Australasian Marketing Journal

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