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Articles (47)

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1-10 of 47 results for Financial Service Advertisement

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Select article: Modelling the Effects of Financial Services Advertising on Financial Product Purchase: An Empirical Validation

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Research article

First published 2019-12

Modelling the Effects of Financial Services Advertising on Financial Product Purchase: An Empirical Validation

Pallavi Dogra, Rishi Raj Sharma

Vision: The Journal of Business Perspective

Select article: Financial Services Advertising before and after the Crash of 1987

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Research article

First published 1988-12

Financial Services Advertising before and after the Crash of 1987

Stephen E. Everett

Journalism & Mass Communication Quarterly

Select article: A Conceptual Framework for Ad Agency Compensation

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Research article

First published 1968-5

A Conceptual Framework for Ad Agency Compensation

William R. King

Journal of Marketing Research

Select article: Cracking under pressure: current trends in the global advertising industry

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Research article

First published 2020-2

Cracking under pressure: current trends in the global advertising industry

John Sinclair

Media International Australia

Select article: Should Firms Spend More on Research and Development and Advertising during Recessions?

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Research article

First published 2011-5

Should Firms Spend More on Research and Development and Advertising during Recessions?

Raji Srinivasan, Gary L. Lilien, Shrihari Sridhar

Journal of Marketing

Select article: From Duty to Choice: Marketing Islamic Banking in Malaysia

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Research article

First published 2014-3

From Duty to Choice: Marketing Islamic Banking in Malaysia

Sven Alexander Schottmann

South East Asia Research

Select article: Emergence of Mobile Financial Services in Ghana: Concerns for Use among Informal Sector Women Entrepreneurs

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Research article

First published 2018-12

Emergence of Mobile Financial Services in Ghana: Concerns for Use among Informal Sector Women Entrepreneurs

Raymond K. Dziwornu, Kingsley K. Anagba, Ampem D. Aniapam

Journal of Emerging Market Finance

Select article: Voice and Advertising: Effects of Intonation and Intensity of Voice on Source Credibility,Attitudes toward the Advertised Service and the Intent to Buy

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Research article

First published 1996-8

Voice and Advertising: Effects of Intonation and Intensity of Voice on Source Credibility,Attitudes toward the Advertised Service and the Intent to Buy

Claire Gélinas-Chebat, Jean-Charles Chebat, Alexander Vaninsky

Perceptual and Motor Skills

Select article: The Financial Times: an introduction

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Research article

First published 1998-03

The Financial Times: an introduction

Frances Tait

Business Information Review

Select article: Spanish Media Law: Changes in the Landscape

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Research article

First published 1992-06

Spanish Media Law: Changes in the Landscape

Esteban López-Escobar

European Journal of Communication

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