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Articles (144)

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1-10 of 144 results for Familiarity with the brand

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Select article: Brand Image Formation as a Function of Involvement and Familiarity

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Research article

First published 2009-1

Brand Image Formation as a Function of Involvement and Familiarity

Mala Srivastava, Rutu Mody Kamdar

Paradigm: A Management Research Journal

Select article: Store Brand Proneness: Effects of Perceived Risks,Quality and Familiarity

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Research article

First published 2012-2

Store Brand Proneness: Effects of Perceived Risks,Quality and Familiarity

Yap Sheau-Fen, Leong Sun-May, Wee Yu-Ghee

Australasian Marketing Journal

Select article: Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers’ Memory

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Research article

First published 2017-5

Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers’ Memory

José Martí-Parreño, Jesús Bermejo-Berros, Joaquín Aldás-Manzano

Journal of Interactive Marketing

Select article: Framing Security Under Time Pressure: Brand Familiarity Matters for Mobile Application Choices

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Research article

First published 2023-12

Framing Security Under Time Pressure: Brand Familiarity Matters for Mobile Application Choices

Jing Chen, Cody Parker

Journal of Cognitive Engineering and Decision Making

Select article: Family Firm Reputation and Humanization: Consumers and the Trust Advantage of Family Firms Under Different Conditions of Brand Familiarity

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Research article

First published 2018-12

Family Firm Reputation and Humanization: Consumers and the Trust Advantage of Family Firms Under Different Conditions of Brand Familiarity

Susanne Beck, Reinhard Prügl

Family Business Review

Select article: Brand Characters on Packaging,a Catalyst for Children's Purchase Request: The Moderating Effect of the Narrative Presentation of the Character,the Child's Familiarity with the Character and the Child's Educational Level

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Research article

First published 2011-12

Brand Characters on Packaging,a Catalyst for Children's Purchase Request: The Moderating Effect of the Narrative Presentation of the Character,the Child's Familiarity with the Character and the Child's Educational Level

Valérie Hémar-Nicolas

Recherche et Applications en Marketing (English Edition)

Select article: Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity

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Research article

First published 1995-1

Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity

Vicki Lane, Robert Jacobson

Journal of Marketing

Select article: Color Preference and Familiarity in Performance on Brand Logo Recall

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Research article

First published 2008-10

Color Preference and Familiarity in Performance on Brand Logo Recall

Kuo-Chen Huang, Chin-Chiuan Lin, Shu-Ying Chiang

Perceptual and Motor Skills

Select article: Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

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Research article

First published 1994-7

Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

Robert J. Kent, Chris T. Allen

Journal of Marketing

Select article: Social Media Influencers’ Traits and Purchase Intention: A Moderated Mediation Effect of Attitude Towards Brand Credibility and Brand Familiarity

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Research article

First published 2023

Social Media Influencers’ Traits and Purchase Intention: A Moderated Mediation Effect of Attitude Towards Brand Credibility and Brand Familiarity

Shaply Abdul Kareem, Pulidindi Venugopal

FIIB Business Review

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