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Open access

Research article

First published 2017-10

How Brand Post Content Contributes to User'S Facebook Brand-Page Engagement. The Experiential Route of Active Participation

Jesús Gutiérrez-Cillán, Carmen Camarero-Izquierdo, Rebeca San José-Cabezudo

BRQ Business Research Quarterly

Open access

Research article

First published 2025-7

Effects of Facebook Fan Pages on Consumer Brand Loyalty and Purchase Intention

Yi-Fen Chen, Wan-Hsin Yen, Tzu-I Jou

Sage Open

Retricted access

Research article

First published 2019-12

Influence of Content Type Over Online Engagement on Facebook Brand Pages of SMEs

Ajitabh Dash

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

Retricted access

Research article

First published 2019-11

Users’ Participation in Facebook Brand Pages and Its Influence on Word-of-Mouth: The Role of Brand Knowledge and Brand Relationship

Daniela Langaro, Maria de Fátima Salgueiro, Paulo Rita [...]

Journal of Creative Communications

Retricted access

Research article

First published 2019-5

When is brand content shared on Facebook? A field study on online Word-of-Mouth

Marie Haikel-Elsabeh, Zhenzhen Zhao, Björn Ivens [...]

International Journal of Market Research

Retricted access

Research article

First published 2018-4

Motives,Modes of Participation,and Loyalty Intentions of Facebook Tourism Brand Page Consumers

Michal Ben-Shaul, Arie Reichel

Journal of Travel Research

Retricted access

Research article

First published 2015-11

Does a Virtual like Cause Actual Liking? How following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention

Camiel J. Beukeboom, Peter Kerkhof, Metten De Vries

Journal of Interactive Marketing

Retricted access

Research article

First published 2018-2

What Can the Brand Manager Expect from Facebook?

Desislava Sitta, Margaret Faulkner, Philip Stern

Australasian Marketing Journal

Retricted access

Research article

First published 2020-3

An integrative typology of relational benefits and costs in social media brand pages

Georgios Tsimonis, Sergios Dimitriadis, Suha Omar

International Journal of Market Research

Retricted access

Research article

First published 2013-5

Conceptualising and Evaluating Experiences with Brands on Facebook

Steve Smith

International Journal of Market Research

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