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Research article

First published 2014-6

An Exploratory Analysis of Marketing Elements and Brand Equity in the UAE FMCG Category

Mohammad Shariq, Bilal Mustafa Khan, Aftab Haider Rizvi

Jindal Management Journal

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Research article

First published 1999-1

Marketing Strategy of Family Business in FMCG Sector

Srinivas Shirur

Paradigm: A Management Research Journal

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Research article

First published 2020-1

Reinforcement of Brands Inspired by Faith with the Paradox of Cultural Divergence in Indian FMCG Market

P. Baba Gnanakumar

IIM Kozhikode Society & Management Review

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Research article

First published 2010-8

Recession or Mutation? Post-Recovery Appeal of Major Consumer Brands

Daniel Tixier

Australasian Marketing Journal

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Case report

First published 2019-1

The Rise of Patanjali

Neena Prasad

Business Perspectives and Research

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Research article

First published 2015-5

Selling Liquid Gold: The Think-Smart-Spend-Less Marketing Behind India's Iconic Olive Oil Brand

Himani Dalmia

Emerging Economy Studies

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Case report

First published 2023-9

Revitalizing the Retail: A Case of the Coca-Cola Company

Tauseef Iqbal Khan, Syed Ali Raza

Asian Journal of Management Cases

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Research article

First published 2015-9

‘Marketing earthquakes’

Robert P. Hamlin, David Bishop, Damien W. Mather

Marketing Theory

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Research article

First published 2019-3

Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods

Florian Dost, Ulrike Phieler, Michael Haenlein [...]

Journal of Marketing

Open access

Research article

First published 2023-7

What Really Drives Loyalty in the Fast-Moving Consumer Goods Market?

Mangirdas Morkūnas, Marija Kotryna Grišmanauskaite˙

IIM Kozhikode Society & Management Review

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