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First published 2004-1

A Brand Logic for Pharma?: A Possible Strategy Based on FMCG Experience

Giles Moss, Isabelle Schuiling

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2014-6

An Exploratory Analysis of Marketing Elements and Brand Equity in the UAE FMCG Category

Mohammad Shariq, Bilal Mustafa Khan, Aftab Haider Rizvi

Jindal Management Journal

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Research article

First published 2017

Evaluating the Feedback Effects of Brand Extension on Parent Brand Equity: A Study on Indian FMCG Industry

Richa Joshi, Rajan Yadav

Vision: The Journal of Business Perspective

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Research article

First published 2020-1

Reinforcement of Brands Inspired by Faith with the Paradox of Cultural Divergence in Indian FMCG Market

P. Baba Gnanakumar

IIM Kozhikode Society & Management Review

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Research article

First published 2013-6

Determinants of Brand Trust for FMCG Products with Special Reference to Shampoos Category

Bikramjit Rishi

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2023

An Experimental Approach to Measure the Impact of Musical Logos on Brand Equity

Eliza Sharma, Sathish Mahendran, N. L. Balasudarsun

Global Business Review

Open access

Research article

First published 2023-7

What Really Drives Loyalty in the Fast-Moving Consumer Goods Market?

Mangirdas Morkūnas, Marija Kotryna Grišmanauskaite˙

IIM Kozhikode Society & Management Review

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Case report

First published 2019-1

The Rise of Patanjali

Neena Prasad

Business Perspectives and Research

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Research article

First published 2013-6

A Study of Brand Recall and the Effects of Various Advertising Appeals used in the TV Advertisements of the FMCG Brands of Hul

Vinod Kumar, Shelly Singhal, Gaurav Kamboj

Abhigyan

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Research article

First published 2018-7

An Integrated SEM Neural Network Approach to Study Effectiveness of Brand Extension in Indian FMCG Industry

Richa Joshi, Rajan Yadav

Business Perspectives and Research

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