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Research article

First published 2019-2

Conceptualising Engagement in a Consumer-to-Consumer Context

Eathar Abdul-Ghani, Kenneth F. Hyde, Roger Marshall

Australasian Marketing Journal

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First published 2011-8

Placing a Hand in the Fire

Nathaniel J. Payne, Colin Campbell, Anjali S. Bal [...]

Journal of Marketing Education

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First published 2006-12

Remembering motivation research: toward an alternative genealogy of interpretive consumer research

Mark Tadajewski

Marketing Theory

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First published 2000-08

The Role of Narratives in the Advertising of Experiential Services

Anna S. Mattila

Journal of Service Research

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First published 2011-12

Looks Interesting,but what does it Do? Evaluation of Incongruent Product form Depends on Positioning

Theodore J. Noseworthy, Remi Trudel

Journal of Marketing Research

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Research article

First published 2026

Role of Store Exit Touchpoints in Shaping Consumer Experience and Repurchase Intention

Komal Chopra

Global Business Review

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Research article

First published 2019-10

Wine tourism and hedonic experience: A motivation-based experiential view

Johan Bruwer, Edith Rueger-Muck

Tourism and Hospitality Research

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Research article

First published 2014-5

Qualitative Upward Mobility,the Mass-Media and ‘Posh’ Masculinity in Contemporary North-East Britain: A Micro Sociological Case-Study

Andreas Giazitzoglu

Sociological Research Online

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Research article

First published 2019-8

A Room of One’s Own: Need for Uniqueness Counters Online WoM

Robin Chark, Lawrence Hoc Nang Fong, Candy Mei Fung Tang

Cornell Hospitality Quarterly

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Research article

First published 2016-12

Participatory Action Research to Develop Nutrition Education Videos for Child Care Providers

Daniel J. Schober, Ana Carolina Sella, Cristina Fernandez [...]

Pedagogy in Health Promotion

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