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Articles (383)

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1-10 of 383 results for Experiential marketing

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Select article: Relationships Among Experiential Marketing,Experiential Value,and Customer Satisfaction

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Research article

First published 2008-08

Relationships Among Experiential Marketing,Experiential Value,and Customer Satisfaction

Yi-Hua “Erin" Yuan, Chihkang “Kenny" Wu

Journal of Hospitality & Tourism Research

Select article: Influence of Experiential Marketing on Customer Purchase Intention: A Study of Passenger Car Market

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Research article

First published 2014-8

Influence of Experiential Marketing on Customer Purchase Intention: A Study of Passenger Car Market

Imran Khan, Zillur Rahman

Management and Labour Studies

Select article: Conceptualising experiential marketing strategies in tourism and hospitality

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Research article

First published 2024

Conceptualising experiential marketing strategies in tourism and hospitality

Monika Belhaj, Kim Lehman

Tourism and Hospitality Research

Select article: Modeling Relationship Between Experiential Marketing,Experiential Value And Purchase Intensions In Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach

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Research article

First published 2012-1

Modeling Relationship Between Experiential Marketing,Experiential Value And Purchase Intensions In Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach

Dr. Ashutosh Nigam

Paradigm: A Management Research Journal

Select article: Embedding the UN SDGs into a Marketing Elective on Base-of-the-Pyramid Markets: An Experiential Learning Approach

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Research article

First published 2024-8

Embedding the UN SDGs into a Marketing Elective on Base-of-the-Pyramid Markets: An Experiential Learning Approach

Satyam, Rajesh K. Aithal

Journal of Marketing Education

Select article: Experiential Marketing and Internet: Assessing the Role of Gender

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Research article

First published 2018-8

Experiential Marketing and Internet: Assessing the Role of Gender

Sana, Mohd. Khalid Azam

Management and Labour Studies

Select article: Reducing Uncertainty in the Emerging Market Entry Process: On the Relationship among International Experiential Knowledge,Institutional Distance,and Uncertainty

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Research article

First published 2012-12

Reducing Uncertainty in the Emerging Market Entry Process: On the Relationship among International Experiential Knowledge,Institutional Distance,and Uncertainty

Mikael Hilmersson, Hans Jansson

Journal of International Marketing

Select article: Role-Play . . . Take 1 . . . Action: An Experiential Activity for Marketing Students

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Research article

First published 2023-4

Role-Play . . . Take 1 . . . Action: An Experiential Activity for Marketing Students

Surabhi Koul, Sahil Singh Jasrotia

Journal of Education

Select article: Enhancing School Appeal: How Experiential Marketing Influences Perceived School Attractiveness in the Urban Context

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Research article

First published 2024-7

Enhancing School Appeal: How Experiential Marketing Influences Perceived School Attractiveness in the Urban Context

Chun Sing Maxwell Ho, Trevor Tsz-lok Lee, Jiafang Lu

Education and Urban Society

Select article: Integrating Marketing and Environmental Studies Through an Interdisciplinary,Experiential,Service-Learning Approach

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Other

First published 2011-4

Integrating Marketing and Environmental Studies Through an Interdisciplinary,Experiential,Service-Learning Approach

Nila M. Wiese, Daniel J. Sherman

Journal of Marketing Education

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