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Research article

First published 2012-8

Examining Market Entry Mode Strategies via Resource-Based and Institutional Influences: Empirical Evidence from a Region-Within-Country Economy Context

Aron O'Cass, Liem Viet Ngo, Nima Heirati

Australasian Marketing Journal

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Research article

First published 2007-3

Strategic Variables that Influence Entry Mode Choice in Service Firms

Esther Sanchez-Peinado, Jose Pla-Barber, Louis Hébert

Journal of International Marketing

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Research article

First published 2014-9

Entry Mode Strategies into the Brazil,Russia,India and China (BRIC) Markets

Anna Marie Dyhr Ulrich, Svend Hollensen, Britta Boyd

Global Business Review

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Research article

First published 2011-6

The Dilemma Facing Strategic Choice of Entry Mode

Zengyu Huang, Xia Han, Frank Roche [...]

Global Business Review

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Research article

First published 2017-3

International Market Entry: How Do Small and Medium-Sized Enterprises Make Decisions?

Ali Ahi, Gianpaolo Baronchelli, Olli Kuivalainen [...]

Journal of International Marketing

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Research article

First published 2009-7

India it INC Going Global: Choice of Entry Mode Strategy

Y.V. Reddy, Subhash S Naik

Metamorphosis: A Journal of Management Research

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Research article

First published 2004-12

The Impact of E-Commerce on Entry-Mode Strategies of Service Firms: A Conceptual Framework and Research Propositions

Ikechi Ekeledo, K. Sivakumar

Journal of International Marketing

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Research article

First published 2023-12

How do hotels expand into new markets? The relationship between hotel agglomeration and entry mode

Linda Woo, Sung Gyun Mun, Kwanglim Seo

Tourism Economics

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Research article

First published 2004-7

The Why and How of US Market Entry: A Qualitative Study of Non-US Pharmaceutical Companies

Julian Howell

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 1994-2

International market entry strategies and performance of United States catalog firms

Fernando Robles

Journal of Interactive Marketing

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