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Open access

Research article

First published 2023-7

Sentiment Analysis of Celebrity-endorsed Advertisements

Sivaranjan Murugesan

IIMS Journal of Management Science

Retricted access

Research article

First published 2012-6

Celebrity Endorsement—The North–South Divide

Ramakrishnan Venkatesakumar, Ramachandran Sathyanarayanan, A.S. Sathish

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2010-6

Co-citations as citation endorsements and co-links as link endorsements

Mandar R. Mutalikdesai, Srinath Srinivasa

Journal of Information Science

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Research article

First published 2016-10

Endorsed Sustainable Products

Jiyun Kang, Woo Jin Choi

Clothing and Textiles Research Journal

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Research article

First published 2008-01

Understanding the use of celebrity endorsers for hospitality firms

Vincent P. Magnini, Earl D. Honeycutt, Ashley M. Cross

Journal of Vacation Marketing

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Research article

First published 2025-1

Taylor Swift as a Potential Celebrity Political Endorser

David J. Jackson, Anthony J. Nownes, Thomas Norton

American Politics Research

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Research article

First published 2021-6

Putting the “Me” in endorsement: Understanding and conceptualizing dimensions of self-endorsement using intelligent personal assistants

Kristy A Hamilton, Seo Yoon Lee, Un Chae Chung [...]

New Media & Society

Open access

Research article

First published 2024-9

Chiefs’ Endorsements and Voter Behavior

Sarah Brierley, George Kwaku Ofosu

Comparative Political Studies

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Research article

First published 2018-12

The Impact of Gender Expression on Female Athlete Endorser Effectiveness

Heidi M. Parker, Michael T. Mudrick, Janet S. Fink

Sport Marketing Quarterly

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Other

First published 2010-11

The Endorsement Effect: An Examination of Statewide Political Endorsements in the 2008 Democratic Caucus and Primary Season

Bryce Summary

American Behavioral Scientist

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