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Select article: Measuring Customer Response to Word-of-mouth Messages on Social Media: Development of a Multi-item Scale

Retricted access

Research article

First published 2017-11

Measuring Customer Response to Word-of-mouth Messages on Social Media: Development of a Multi-item Scale

Ruppal Walia Sharma, Deepti Srivastava

Journal of Creative Communications

Select article: Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model

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Research article

First published 2026-4

Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model

Ghaith Al-Abdallah, Mariwan Ismael, Latifa Attieh

Journal of Vacation Marketing

Select article: Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image and Ease of Travel

Open access

Research article

First published 2022-4

Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image and Ease of Travel

Muhammad Irfan, Muhammad Shaukat Malik, Syeda Khadija Zubair

Sage Open

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