Sage Journals: Discover world-class research

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Research article

First published 2009-12

The Cost-Effectiveness of Direct-to-Consumer Advertising for Prescription Drugs

Adam Atherly, Paul H. Rubin

Medical Care Research and Review

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Research article

First published 2004-9

Relationship between Consumer Knowledge,Prescription Drug Advertising Exposure and Attitudes towards Direct-to-Consumer Prescription Drug Advertising

Verawoot Vatjanapukka, Robert Waryszak

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Other

First published 2005-1

Do Prescription Drug Advertisements Educate the Public? The Consumer Answers

Henry N. Young, Debora A. Paterniti, Robert A. Bell [...]

Therapeutic Innovation & Regulatory Science

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Research article

First published 2013-1

How Korean and White Americans Evaluate and Use Online Advertising and Non-advertising Sources for Prescription Drug Information

Jisu Huh, Denise E. DeLorme, Leonard N. Reid [...]

Therapeutic Innovation & Regulatory Science

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Research article

First published 1998-11

Information Contents of Drug Advertisements: An Indian Experience

Avtar Lal

Annals of Pharmacotherapy

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Research article

First published 2013-6

Print Advertisements for Alzheimer’s Disease Drugs

Jonathan Gooblar, Brian D. Carpenter

American Journal of Alzheimer's Disease & Other Dementias®

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Research article

First published 1995-10

An Advertising Agency Perspective of Food and Drug Administration Pharmaceutical Regulation

John F. Kamp

Therapeutic Innovation & Regulatory Science

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Other

First published 1998-1

Consumer Preferences for Drug Information after Direct-to-Consumer Advertising *

William R. Doucette, Jon C. Schommer

Therapeutic Innovation & Regulatory Science

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Research article

First published 1974-7

An Advertiser's View of Drug Advertising

John Kallir

Journal of Drug Issues

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Research article

First published 2012-3

Content Analysis of Television Advertising for Drugs That Switch From Prescription to Over-the-Counter

Adrienne E. Faerber, David H. Kreling

Therapeutic Innovation & Regulatory Science

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